MARKETING MIX: Pen portrait

Toby Constantine, marketing director of Times Newspapers, started his career in advertising as an account manager at Allen Brady and Marsh.

Toby Constantine, marketing director of Times Newspapers, started

his career in advertising as an account manager at Allen Brady and


A subsequent move to Option One, the sales promotion agency for The Sun,

gave him his first taste of working for a newspaper. He joined Times

Newspapers in 1995.

Precise, detail-conscious and accuracy-oriented, this is Mr ’just give

me the facts’. This is an achiever who is entirely modest about it - he

just does it, because it is there to do. He can and probably does work

in a team, but in the final analysis, this writer is extremely


Articulate, with the ability to hone in on relevant detail (no matter

how small), he is endowed with a surgeon or barrister’s mentality. His

powers of assessment and judgment are superb. When I do not mention a

writer’s IQ in my assessment it is usually because of insufficient


In this case, however, I will make space. In a word, astronomic. I admit

to being quite good at IQ tests myself and was delighted (and surprised)

with my Mensa membership. But this chap’s intellect is in another realm

altogether. He won’t mind admitting to the next bit I suspect: he’s

picky on detail!

Toby Constantine replies: ’Without wishing to compromise my humility, I

cannot grumble or complain about this sum-up. It’s the kind of

end-of-year report you would have loved to get (but never did) at

school. Although those that know me may say that I cheated to get these


Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting. She has

devised a chart enabling her to analyse - in 15 minutes - 18 key

measurements of handwriting. A member of the Appeal Council of the

Psychiatry Research Trust, she is also an after-dinner speaker. Her

number is 01244 390681 or visit


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