MARKETING MIX: Pen portrait

Toby Constantine, marketing director of Times Newspapers, started his career in advertising as an account manager at Allen Brady and Marsh.

Toby Constantine, marketing director of Times Newspapers, started

his career in advertising as an account manager at Allen Brady and

Marsh.



A subsequent move to Option One, the sales promotion agency for The Sun,

gave him his first taste of working for a newspaper. He joined Times

Newspapers in 1995.



Precise, detail-conscious and accuracy-oriented, this is Mr ’just give

me the facts’. This is an achiever who is entirely modest about it - he

just does it, because it is there to do. He can and probably does work

in a team, but in the final analysis, this writer is extremely

independent.



Articulate, with the ability to hone in on relevant detail (no matter

how small), he is endowed with a surgeon or barrister’s mentality. His

powers of assessment and judgment are superb. When I do not mention a

writer’s IQ in my assessment it is usually because of insufficient

space.



In this case, however, I will make space. In a word, astronomic. I admit

to being quite good at IQ tests myself and was delighted (and surprised)

with my Mensa membership. But this chap’s intellect is in another realm

altogether. He won’t mind admitting to the next bit I suspect: he’s

picky on detail!



Toby Constantine replies: ’Without wishing to compromise my humility, I

cannot grumble or complain about this sum-up. It’s the kind of

end-of-year report you would have loved to get (but never did) at

school. Although those that know me may say that I cheated to get these

marks!’



Diane Simpson, a founder member of the British Institute of

Graphologists, has written three books about handwriting. She has

devised a chart enabling her to analyse - in 15 minutes - 18 key

measurements of handwriting. A member of the Appeal Council of the

Psychiatry Research Trust, she is also an after-dinner speaker. Her

number is 01244 390681 or visit www.mind-explorer.com.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message