Mars Confectionery has gone live with a new web site for its
Celebrations boxed chocolate brand. The site ties in with Cadbury’s new
’election’ promotion to find the country’s favourite Celebrations
chocolate. Consumers can vote in-store, by post, by phone or via the
web. Other features include an online personal assistant to remind
visitors of special dates, a party plan guide and a diary-style soap
opera. The web address is www.celebrations365.com
Victoria Real, the interactive agency, has appointed Ranjit Singh,
former vice-president of business development at the Body Shop, as
director of business development. He will be responsible for helping to
develop the company’s push into Digital TV and other emerging platforms.
The company’s web address is www.victoriareal.co.uk.
Wickedcolours, the cosmetics brand, is launching a new online
teenage-focused cosmetics and accessories club on its site. The club
will offer member discounts on a range of cosmetics and will compete
with the likes of Wowgo, in which Unilever has a minority holding. The
web site can be found at www.wickedcolors.com.
Cornhill Direct has signed a deal to sell a range of insurance products
on Open, the interactive TV service jointly owned by BT, Sky, Matsushita
and HSBC. Initial products will cover life, home and pet insurance. The
service launches in April and will be available to Open’s 2.6 million
Agfa UK has appointed Precedent to redesign its web site after a six-way
pitch, with an undisclosed budget.
Europ@web, the internet investment arm of Group Arnault, has taken a
minority stake in French online wine specialist WineandCo. The
investment amounts to FFr100m(pounds 9.37m), which will enable the
company to expand out of its core markets in France, Italy and Britain,
where it competes with the likes of Chateau Online. The site can be
found at www.wineandco.com.
24/7 Europe, the online adserver company and sales house, has developed
what it claims is the world’s first Wireless Application Protocol (WAP)
ad server enabling it to send ads to any WAP-enabled device. The company
is currently testing the technology on a variety of sites in the
Netherlands, Finland and Denmark with further trials due to roll out in
France, Germany, Spain, Italy and Norway later this year. The web
address is www.247europe.com.
Lex Service, which owns the RAC, has paid pounds 5m for an undisclosed
minority investment in Autohit.com. This will enable Autohit to launch
its motoring portal across other platforms, such as interactive and
mobile devices. Lex also has an option to increase its investment over
the next four months. The web address is www.autohit.com.