MEDIA: Briefs

Telewest has agreed to pay pounds 428m for the 50% stake in Cable London it does not already own. The stake was sold by NTL and gives Telewest potential access to some 6.1 million British homes.

Telewest has agreed to pay pounds 428m for the 50% stake in Cable

London it does not already own. The stake was sold by NTL and gives

Telewest potential access to some 6.1 million British homes.

BBC World television and BBC World Service radio are joining forces this

week to launch an international marketing campaign across Europe, India

and East Asia to highlight the BBC’s position as a leading provider of

news on television, radio and the internet. The creative is through The

Works Consultancy and media is handled by The Media Edge.

CIA Sensor has released research suggesting that increasing the licence

fee by pounds 24 to fund BBC digital TV is likely to lead to almost half

of those who have switched to digital cancelling their subscription. CIA

Sensor, part of CIA Medianetwork, said that 40% of those who now have

digital say they will discontinue the service. Over half the UK

population (51%) said paying extra for digital will put them off.

Crimson Publishing is launching its first title, What Laptop and

Handheld PC. The magazine is an A4 monthly, with a cover price of pounds

2.99, designed to help consumers and businesses choose and use the most

suitable laptop and handheld computers, accessories and software. The

initial print run is 90,000.

Bloomberg Television is expanding its distribution in the UK by signing

a carriage deal with Telewest Communications. The agreement will give

Bloomberg round-the-clock carriage on Telewest cable systems when

Telewest launches its digital services in October.

ONdigital has complained to the Office of Fair Trading about BSkyB

withholding Ryder Cup golf coverage from its subscribers. BSkyB said it

would show the Ryder Cup on Sky Box Office, which is not available to

ONdigital viewers.

The row blew up after ONdigital withheld rights to the European

Champions League - won in a deal with ITV - from other operators.

Teletext is expanding its commercial division by creating a new business

development team to exploit the opportunities offered by digital TV and

the internet and make Teletext the ’information brand’ of choice.

BSkyB has set up a new in-house production arm called Sky Productions as

part of its commitment to original programming. Sky One head of

development Mark Freeland takes on the role of head of Sky Productions,

with responsibility for the development and creation of all original TV

shows for Sky One and Sky Premier.

ONdigital has taken its first step toward interactive services by

striking a deal with internet service provider, Demon Internet. The

partnership will enable ONdigital’s customers to send and receive

e-mails via TV sets.

The Telegraph Group has appointed Joy Grover as its new corporate

affairs manager. Grover previously worked at Hill and Knowlton for five

years as a senior account director. Prior to that she was marketing

manager for the Worldwide Fund for Nature in Australia.

Flextech, the pay TV group, is negotiating with Open about providing the

home-shopping group with up to five branded channels. The deal is likely

to include Flextech’s existing interactive brands: SceneOne, the online

listings guide, TV Travel Shop and Screenshop, the TV and online

home-shopping business.

Future Publishing plans to increase its contract publishing activity and

has created two new positions to manage the process. Stuart Anderton has

been promoted to strategic development manager from his position as

publisher, while James Pembroke will head the contract publishing


Both report to Jane Ingham, Future’s managing director.

Classic FM is to launch a series of record titles to encourage a new

type of consumer into the classical market. ’The Great Composers’ series

launches on September 13 and provides a mixture of popular and less

well-known works by individual composers, under the Classic FM brand


It will be backed by a pounds 250,000 marketing and advertising


Hugo Drayton is the Telegraph Group’s director of marketing and

promotions, not Hugo Young as reported in last week’s issue. Drayton

heads the Telegraph’s new media operations and reports to Dan Colson,

vice-chairman of Hollinger International.


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