Lastminute.com talks to agencies over ad direction

Lastminute.com is talking to creative agencies about its advertising arrangements, just four months after appointing M&C Saatchi.

Lastminute.com is talking to creative agencies about its

advertising arrangements, just four months after appointing M&C

Saatchi.



The company is understood to have approached five agencies over the past

month although no formal pitch list has been finalised.



M&C was appointed to the business in July this year and has been running

consumer ads for Lastminute.com, featuring the endline ’Do something

Lastminute.com’.



Specialising in selling excess inventory, such as flights and event

tickets, Lastminute was formed in April 1998 by Brent Hoberman and

Martha Lane Fox.



The online retailer currently has 300,000 registered users and is

planning to ramp up its marketing operations to expand annual site sales

from pounds 6m to around pounds 60m over the coming year.



The company is looking to float next year and could be valued as high as

pounds 400m. The talks with agencies could include work for the

float.



Lane Fox admitted that the company was talking to agencies but denied

that it plans to part company with M&C. She said: ’There is no formal

pitch. M&C has done a great job.’



However, she added: ’It’s good to get people to criticise what you’re up

to and think about how you could do it even better.’



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