Boots is set to launch a major online initiative in the next two
weeks, with a health and beauty site offering information and
Women will be able to personalise the site according to their health and
beauty needs and other interests.
This personalised page will be used to sell goods online, with visitors
sent targeted information on products such as cosmetics and
The move forms part of plans by the retailer to ramp up its internet
Boots is considering a range of advice services, covering eyecare,
dental health and chiropody.
The health and beauty service will feature as a standalone site but it
is likely that the retailer will link from its existing women’s interest
site and free ISP, Handbag.com.
The retailer’s new sites are being developed by Syzygy.