Jordan, the UK-based F1 team, has appointed two marketing agencies
to build its consumer brand.
The Grand Prix team has brought in Branded to handle the brand
positioning and general marketing of the Jordan brand outside the
English & Pockett will work on the design of a series of products in the
The move follows the appointment of Bill Sweeney as general manager of
brand development (Marketing, September 30).
Sweeney said: ’We have appointed Branded and English & Pockett as our
partners in the development of Jordan as a global consumer brand. We
were impressed by their insights into the personality of our
Sweeney, a former Reebok, Mars and Unilever marketer, said that Jordan
and the two agencies will work on a series of launches. The first will
be a range of clothing followed by ’innovative products’, based on