Dior marketing chief set for US move

Parfums Christian Dior, the French cosmetics group owned by Louis Vuitton Moet Hennessy, is losing UK marketing director Diane Miles to the US, as part of a global reshuffle.

Parfums Christian Dior, the French cosmetics group owned by Louis

Vuitton Moet Hennessy, is losing UK marketing director Diane Miles to

the US, as part of a global reshuffle.

From December 2, Miles becomes vice-president, marketing, for the US

market. She will report to Bernard Potier, Dior’s international managing

director, who takes over as head of Dior’s US subsidiary.

Meanwhile, Renato Semerari has joined Parfums Christian Dior as

international marketing director, replacing Thierry Dugny, who becomes

international director.

The UK and Ireland division, which last month appointed Nicolas Cordier

as managing director, has promoted Emmanuel de Mareuil, currently

marketing group product manager for fragrances, to marketing director,

to replace Miles.

He reports to Cordier, a former regional business development director,

who has been brought in to spearhead the launch of Dior’s new fragrance,

J’Adore. Cordier previously looked after Canada and Western Europe for

Dior, as regional business development director.

Dior has also hired a sales director, Graham Mellor, who was previously

national sales manager at Clinique UK.

The marketing task will immediately involve ongoing promotions for

J’Adore, the company’s main fragrance launch this year, in the key

Christmas period.

Dior’s goal is for the brand to become one of the top ten global

fragrances by the end of 2000.

Its other fragrance brands include Hypnotic, Poison, Dune and


The company also makes cosmetics and skincare products.

In the UK, Initiative Media handles Dior’s pounds 1.5m media spend, with

advertising created at Dior’s Paris headquarters. Euro RSCG Direct

handles Dior’s database and free gift marketing.

As well as Parfums Christian Dior, Louis Vuitton Moet Hennessy’s beauty

empire includes Parfums Givenchy, Parfums Kenzo and Guerlain.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug