Our Price, the Virgin-owned music retailer, is readying a new
e-commerce site, and has plans to sell downloadable music files via the
The site will offer customers a selection of CDs, games and videos from
next spring. Visitors will be able to track orders, manage their online
account details and get information on bands and albums.
The retailer will initially offer music clips via the site as a sampling
mechanism to help shift CDs, but downloadable music files are expected
to be available for sale later in the year, in what would be one of the
first moves of its kind for a bricks and mortar retailer.
Music downloading has been one of the major growth areas on the internet
over the past year, with the emergence of sites such as MP3.com,
Emusic.com, and UK-based Crunch.com, which offers tracks from 99p.
Our Price, which has not previously had a web presence, this week goes
live with a first stage promotional site and online promotion aimed at
boosting its branding and awareness of the upcoming e-commerce
The microsite features an online competition run in conjunction with
Carlton-owned games site Jamba, encouraging visitors to register details
and answer a trivia quiz for a chance to win prizes.
The Our Price site and related online activity is being created by new
media agency, Uovo, which was appointed in June after a five-way
Rivals Tower Records and HMV both unveiled transactional web sites last
year; Kingfisher went live with its Entertainment Express site, selling
CDs and videos, in February 1998.
Dedicated online rivals include the likes of CDNow, Blackstar, Amazon
and BOL. The online market for music and CDs is expected to be worth
pounds 59m in 1999, according to figures from Fletcher Research, rising
to pounds 355m - or 4% of the market - by 2003.
’The site will be distinctive. The online store will initially offer
CDs, videos and games, but this will be expanded,’ said David Steel,
senior account manager at Uovo.
The site can be found at www.ourprice.co.uk.