ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing


    Last Account                   Agency/TV buyer                     %


1   (1)  BT                        Abbott Mead Vickers BBDO/

                                   The Allmond Partnership            83

2   (2)  Asda                      Publicis/Carat                     79

3   (3)  National Lottery          WCRS/BMP OMD                       78

4   (-)  SkyDigital                In-house/Universal McCann          77

5   (8)  Vodafone Pay As You Talk  BMP DDB/BMP OMD                    76

6   (=5) Woolworths                Bates UK/Zenith Media              75

7   (-)  Iceland                   HHCL & Partners/MediaCom TMB       72

8   (10) McDonald’s                Leo Burnett/Starcom                66

9=  (-)  Argos                     Ogilvy & Mather/MindShare          65

9=  (-)  Orange Telecom Just Talk  WCRS/Mediapolis                    65

11= (-)  Action 2000 Millennium    Abbott Mead Vickers BBDO BBDO/

         Bug Info                  New PHD                            63

11= (9)  Boots                     J Walter Thompson/BMP OMD          63

13  (17) Comet                     Saatchi & Saatchi/Zenith Media     62

14  (-)  Kingsmill                 Publicis/Optimedia                 59

15= (-)  Somerfield                McCann-Erickson/Universal McCann   56

15= (-)  Ariel Tablets             Saatchi & Saatchi/Starcom          56

17= (-)  Burger King               Ammirati Puris Lintas/Carat        54

17= (-)  HSBC                      Lowe & Partners Worldwide/New PHD  54

19  (-)  Carphone Warehouse        Phil Brisk & Adrian Rowbothom/

                                   Matters Media                      52

20  (-)  Ford Fiesta               Young & Rubicam/MindShare          50

Adwatch research was conducted from November 1 to November 7 by NOP

Research Group (0171-890 9445) as part of a weekly telephone omnibus

survey among more than 1000 adults. Copies of the Adwatch data and

analysis are available from Liz Price at NOP. Advertisements were

selected by Xtreme Register (0171-520 6409) and CIA Medianetwork

(0171-633 9999).


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