HELPLINE SERVICE: E-mail: marketing@haynet.com

PROMOTIONAL CDS

PROMOTIONAL CDS



Q We are organising a promotional campaign and would like to have our

material available on a CD to send out to clients. Who does this?



A There are many digital publishing companies which can transfer text

and graphics to the screen.



The CD production itself is straightforward and you can expect to pay

about 90p a unit, assuming you are happy with a basic plastic wallet.

Fancy printing and a hard case will raise that to about pounds 1.50.



The tricky bit is getting the material into a digital format. If you

happen to already have it as a Powerpoint presentation, little work will

be necessary.



Otherwise, time will be spent reformatting TIFF images as JPEGS, for

instance, at a cost of about pounds 500 a day. Contacts: Silkmoth, 0800

0740343; CFP, 0171 937 8077.





CARRYING WINE



Q We are looking for strong carrier bags for wine bottles we intend to

hand out to guests leaving our Christmas party. Ideally they should be

tailored to fit the bottle, say 14in by 6in.



A Thinktank Promotions recommends a material called varigauge, which is

thicker towards the handle to give added strength. A minimum run is 1000

at 18p each, coming down to 10p for 3000. That includes colour printing

and artwork.



But these dimensions would be hard to accommodate economically in a run

of less than 10,000, says the company, and it recommends you stick to

the standard 18in by 8in. Contact 01202 496466; or try Walsh & Jenkins

which creates tailored wine bags, in a variety of materials,on 0181 308

6300.





MINI CRAZY GOLF



Q I am attending an exhibition and I thought of enticing clients onto my

stand with mini crazy golf. Do you know of anyone who can provide the

equipment?



A Leisure Direct supplies a nine-hole crazy golf course with each hole

about 9ft by 3ft.



It comes complete with little windmills, farms and other objects, and

costs pounds 600 to rent. That includes an operator to set it up and

hand out the clubs.



The company also supplies a putting game, in which solenoids elevate the

’green’ to create different contours, while sensors judge the position

of the ball and send it back to you. That costs pounds 350.



Another alternative is Smart Golf Junior, a semi-virtual game in which

the player hits the ball from a tee and follows its hypothetical

progress on a big video-screen, while the ball retracts into the unit.

That’s pounds 795, including operator. Contact 01923 243324.





BRANDED TISSUES



Q I travel frequently in Europe and am used to getting complementary

packs of tissues from airlines and car rental companies. Who supplies

these?



A Tissues are certainly catching on in the UK as an effective form of

promotional advertising. Atishoooo! Promotional Tissues offers a variety

of formats, from the familiar cube and carton to a ’handy’ five-pack

wrapped in paper, which it says has not been available here until

recently.



The packaging is customised for promotional messages and the tissues

themselves can also be printed with a company logo.



The company’s clients include Mercedes, BMW, Kawasaki, Hilton Hotels,

and Swiss Air.



The packets of five cost 26p for 500 or 20p for 2000, while the carton

and ’desktop’ cube containing 100 tissues go for about pounds 1.30 in

runs of 1000.



The company will send you a disc with the basic design to which you can

add graphics on your computer. You can then either return it or send the

file directly to the factory in Switzerland by ISDN. The proof will be

sent to you within a week, and once that is approved, the tissues will

be produced within three weeks.



Inserts can also be included. Atishoooo! says it has just created

500,000 packs containing a condom for a client in Germany, and one with

a toothpick is being considered by a fast food chain. Contact 01722

341000; or try Howard Richard Graphic on 01933 443449.





HELPLINE



E-mail enquiries to Susan Moffat at marketing.display@haynet.com.



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