NEWS BRIEFS

Coca-Cola chairman Douglas Daft is slashing a fifth of the global workforce in a cost-cutting exercise that is expected to save some pounds 190m a year. Of the total 6000 to be made redundant, 2500 are to leave from the company’s headquarters in Atlanta, 800 from other US operations, with another 2700 being forced out of Europe and operations outside the US. An announcement of UK job cuts is expected in March.

Coca-Cola chairman Douglas Daft is slashing a fifth of the global

workforce in a cost-cutting exercise that is expected to save some

pounds 190m a year. Of the total 6000 to be made redundant, 2500 are to

leave from the company’s headquarters in Atlanta, 800 from other US

operations, with another 2700 being forced out of Europe and operations

outside the US. An announcement of UK job cuts is expected in March.





Guinness has recruited David Smith as marketing controller reporting to

marketing director Gary Haigh. Smith joins from Cadbury, where he was

marketing manager for brands including Wispa. He replaces Andy Fennel,

who moved several months ago to the role of marketing director for

developing markets.





The Postal Services Commission, which will regulate the postal industry

from April 1, has appointed Martin Stanley as chief executive. Stanley

is currently a civil servant who has dealt with postal issues for

several years. Stanley is expected to work in tandem with a

yet-to-be-appointed chairman of the Commission.





Yahoo!, the internet portal, is close to signing a dollars 25m (pounds

15.6m) deal to sponsor the Prost Formula One team. The move will see

Yahoo! replace French cigarette brand Gauloises as the main team

sponsor.





Ogilvy is launching a European network of promotions agencies called

Ogilvy Promotions Network. The network has been established to provide

cross-border promotional marketing to clients. The network is

represented in eight countries, including the UK, Germany and France.

Ogilvy’s UK agency, Promotional Campaigns Group, is the UK office.





Airtours has appointed Premier Media Partners to publish its in-flight

magazine, Hot, following a four-way pitch. The contract, which was

previously held by Baber Smith, includes Airtours’ other customer

publications. Hot will be published twice a year with a print run of

400,000. Helen Maher will edit the magazine at Premier, with Mark Jones

as editorial director.





Isostar, the sports drink, has signed a three-year deal to sponsor UK

athletics. The pounds 300,000 package makes Isostar the official sports

drink of UK athletics events. The drink will be supplied to competitors

and officials at each televised meeting.





Lloyds TSB Private Banking’s network director, Richard Charnock , has

been appointed managing director of Lloyds TSB Private Banking and

Lloyds TSB Stockbrokers. He replaces John Pain, who has been appointed

managing director of Lloyds TSB Insurance.





Last year’s Cricket World Cup organisers have hit back at criticism of

the event with new research that shows a record TV audience of 2.3

billion watched the event in 129 countries. A cumulative UK TV audience

of 116 million watched the tournament. The England and Wales Cricket

Board said that it shared profits, making pounds 13.7m for itself and

pounds 30m for other International Cricket Council countries.





Dockers, the Levi’s-owned khaki jeans brand, is launching a new

pan-European press and outdoor campaign with a strapline ’No

Restrictions’. The ads, through Bartle Bogle Hegarty, show models who

are free from conventional limitations: for example, a man hang-gliding

over a busy airport.





MasterCard will launch a three-week integrated marketing campaign on

February 10 to support its sponsorship of the BRIT Awards. The campaign

will incorporate TV, radio, poster and direct marketing. MasterCard’s

ads are handled by McCann-Erickson.





Woolwich, the building society turned bank, will charge customers who

make more than ten counter-based transactions a month pounds 1 for each

subsequent transaction from March 1.





Disney has promoted Geoffroy de la Bourdannaye to senior vice-president,

merchandise licensing for Europe Middle East and Africa. Reporting to

Peter Morris, de la Bourdannaye will be responsible for managing the

region’s Disney consumer products.





IPC tx has appointed Andrew Davis as publishing manager of TVTimes and

What’s on TV. Davis, who was previously circulation manager for IPC tx,

will report to IPC tx managing director Caroline Ward.



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