Coca-Cola chairman Douglas Daft is slashing a fifth of the global
workforce in a cost-cutting exercise that is expected to save some
pounds 190m a year. Of the total 6000 to be made redundant, 2500 are to
leave from the company’s headquarters in Atlanta, 800 from other US
operations, with another 2700 being forced out of Europe and operations
outside the US. An announcement of UK job cuts is expected in March.
Guinness has recruited David Smith as marketing controller reporting to
marketing director Gary Haigh. Smith joins from Cadbury, where he was
marketing manager for brands including Wispa. He replaces Andy Fennel,
who moved several months ago to the role of marketing director for
The Postal Services Commission, which will regulate the postal industry
from April 1, has appointed Martin Stanley as chief executive. Stanley
is currently a civil servant who has dealt with postal issues for
several years. Stanley is expected to work in tandem with a
yet-to-be-appointed chairman of the Commission.
Yahoo!, the internet portal, is close to signing a dollars 25m (pounds
15.6m) deal to sponsor the Prost Formula One team. The move will see
Yahoo! replace French cigarette brand Gauloises as the main team
Ogilvy is launching a European network of promotions agencies called
Ogilvy Promotions Network. The network has been established to provide
cross-border promotional marketing to clients. The network is
represented in eight countries, including the UK, Germany and France.
Ogilvy’s UK agency, Promotional Campaigns Group, is the UK office.
Airtours has appointed Premier Media Partners to publish its in-flight
magazine, Hot, following a four-way pitch. The contract, which was
previously held by Baber Smith, includes Airtours’ other customer
publications. Hot will be published twice a year with a print run of
400,000. Helen Maher will edit the magazine at Premier, with Mark Jones
as editorial director.
Isostar, the sports drink, has signed a three-year deal to sponsor UK
athletics. The pounds 300,000 package makes Isostar the official sports
drink of UK athletics events. The drink will be supplied to competitors
and officials at each televised meeting.
Lloyds TSB Private Banking’s network director, Richard Charnock , has
been appointed managing director of Lloyds TSB Private Banking and
Lloyds TSB Stockbrokers. He replaces John Pain, who has been appointed
managing director of Lloyds TSB Insurance.
Last year’s Cricket World Cup organisers have hit back at criticism of
the event with new research that shows a record TV audience of 2.3
billion watched the event in 129 countries. A cumulative UK TV audience
of 116 million watched the tournament. The England and Wales Cricket
Board said that it shared profits, making pounds 13.7m for itself and
pounds 30m for other International Cricket Council countries.
Dockers, the Levi’s-owned khaki jeans brand, is launching a new
pan-European press and outdoor campaign with a strapline ’No
Restrictions’. The ads, through Bartle Bogle Hegarty, show models who
are free from conventional limitations: for example, a man hang-gliding
over a busy airport.
MasterCard will launch a three-week integrated marketing campaign on
February 10 to support its sponsorship of the BRIT Awards. The campaign
will incorporate TV, radio, poster and direct marketing. MasterCard’s
ads are handled by McCann-Erickson.
Woolwich, the building society turned bank, will charge customers who
make more than ten counter-based transactions a month pounds 1 for each
subsequent transaction from March 1.
Disney has promoted Geoffroy de la Bourdannaye to senior vice-president,
merchandise licensing for Europe Middle East and Africa. Reporting to
Peter Morris, de la Bourdannaye will be responsible for managing the
region’s Disney consumer products.
IPC tx has appointed Andrew Davis as publishing manager of TVTimes and
What’s on TV. Davis, who was previously circulation manager for IPC tx,
will report to IPC tx managing director Caroline Ward.