Some millennium celebrations in London, such as the Trafalgar
Square Ice Rink and a party at Tower Bridge, are still seeking
commercial sponsors - with less than 60 days to go until New Year’s
Slow uptake by Britain’s blue-chip firms is forcing event organiser Big
Time to auction pounds 1m of unsold and extra packages.
These include a pounds 50,000 package to take over Tower Bridge for a
December 31 party and a pounds 50,000 sponsorship of the Trafalgar
Square ice rink for a week in December. Nestle is believed to be close
to signing a deal to sponsor the rink for three weeks.
Other packages on offer through the auction are sampling areas around
entertainment stages and a giant fun-fair on The Mall at pounds 5000
each. Branded 250ft kites above London bridges and branded river barges
are also available at pounds 5000 each. London First has set a deadline
of November 19 for bids.
The government is putting pounds 3m into the celebrations and has
charged Big Time with matching this in private-sector sponsorship. Big
Time is using the services of inward investment body London First and
sponsorship agency Eastside Consulting.
British Gas has been unveiled as the sponsor of Beacon Millennium, a
programme which involves the lighting of 3000 beacons across the