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Nestle is backing coffee brand Nescafe with a pounds 1m community investment programme and a ’Getting Together to Help’ charity initiative. Nescafe will donate money over two years to fund new projects through Kids’ Clubs Networks, Shelter, Macmillan Cancer Relief and the British Red Cross.

Nestle is backing coffee brand Nescafe with a pounds 1m community

investment programme and a ’Getting Together to Help’ charity

initiative. Nescafe will donate money over two years to fund new

projects through Kids’ Clubs Networks, Shelter, Macmillan Cancer Relief

and the British Red Cross.



Marks & Spencer has announced it will increase its investment in

customer relationship management, using information from its Chargecard

database, when new marketing director Alan McWalter joins next year. The

company reaffirmed its commitment to marketing as it posted half-year

pre-tax profits down 43% to pounds 192.8m, compared with pounds 337.4m

last year. It also confirmed it will accept credit cards from next

spring.



Boots has named joint managing director Steve Russell as its new chief

executive. Russell, a former Boots marketing director, replaces Lord

Blyth of Rowington, who will retire next year. Ken Piggott, managing

director of Halfords, becomes managing director of Boots the

Chemist.



Interpublic’s sports marketing arm, Octagon, has acquired UK event

organiser and sponsorship consultancy Davies Day. Octagon will run

Davies Day under its existing management within the Octagon Marketing

division. Davies Day’s clients include the Department for Employment and

Education and Bauer Publishing.



Sky One is launching a new interactive variety and interview programme

called Skyrocket. The show will ask viewers to contribute to the

programme’s content via its web site, www.skyrocket.co.uk. The 13-part

series will run between episodes of The Simpsons, Futurama and Family

Guy from 6pm-9pm on Saturdays.



The Halifax’s former media controller, Stef Clarke, has moved to WPP

media agency MindShare. The agency said he would provide part-time

consultancy work on current and future projects.



The Daily Mail’s managing director, Guy Zitter, has said that the

internet poses a threat to advertising revenue, particularly in relation

to classified advertising such as travel, motoring and property. His

comments were reported in the latest The Billett Papers, a forum for

creative thinking on advertising and media issues.



The Labour Party has no plans to change its procedures on use of

membership lists, following criticisms levelled at Frank Dobson’s use of

Party data to support his mayoral election campaign. The Data Protection

Registrar is investigating whether its laws have been infringed.



The Evening Standard has linked up with a range of advertisers including

Tesco Direct, NatWest and EasyJet for a free CD-ROM promotion through ES

magazine on November 5. The CD-ROM offers readers free internet access

through Zoom, as well as access to a range of databases featuring advice

and information on living in London.



Wella Shockwaves is sponsoring ’Right About Now’, the new Channel 4

music show produced by Ginger Television and presented by Zoe Ball. The

deal was negotiated by Drum PHD. The show kicks off on November 9 at 6pm

and will be a mix of celebrity interviews and music.



BT is linking with the government to offer cheaper internet access to

public institutions such as libraries and colleges. Its proposals, which

have gone to Oftel for approval, include unlimited daytime access to the

internet for pounds 600 a year. The new services will launch in April

2000.



The New Millennium Experience Company is running a national press

campaign for its Dome gift vouchers this week. The ads, through M&C

Saatchi, carry the strapline ’Give the gift of a lifetime. One amazing

day’. A further push is planned for the gift vouchers in the run-up to

Christmas. A government select committee was told last week that the

Dome has sold more than 800,000 tickets since September, against an NMEC

target for the year of 12 million.



The BBC has rejected the proposal in the Davies Report to sell off 49%

of its commercial arm, BBC Worldwide. In its response, the BBC said it

would rather introduce private equity partnerships, such as the existing

ones it has with Flextech, Discovery and ICL. It also said that plans to

bring in capital from new partners would generate about pounds 400m.



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