Nestle is backing coffee brand Nescafe with a pounds 1m community
investment programme and a ’Getting Together to Help’ charity
initiative. Nescafe will donate money over two years to fund new
projects through Kids’ Clubs Networks, Shelter, Macmillan Cancer Relief
and the British Red Cross.
Marks & Spencer has announced it will increase its investment in
customer relationship management, using information from its Chargecard
database, when new marketing director Alan McWalter joins next year. The
company reaffirmed its commitment to marketing as it posted half-year
pre-tax profits down 43% to pounds 192.8m, compared with pounds 337.4m
last year. It also confirmed it will accept credit cards from next
Boots has named joint managing director Steve Russell as its new chief
executive. Russell, a former Boots marketing director, replaces Lord
Blyth of Rowington, who will retire next year. Ken Piggott, managing
director of Halfords, becomes managing director of Boots the
Interpublic’s sports marketing arm, Octagon, has acquired UK event
organiser and sponsorship consultancy Davies Day. Octagon will run
Davies Day under its existing management within the Octagon Marketing
division. Davies Day’s clients include the Department for Employment and
Education and Bauer Publishing.
Sky One is launching a new interactive variety and interview programme
called Skyrocket. The show will ask viewers to contribute to the
programme’s content via its web site, www.skyrocket.co.uk. The 13-part
series will run between episodes of The Simpsons, Futurama and Family
Guy from 6pm-9pm on Saturdays.
The Halifax’s former media controller, Stef Clarke, has moved to WPP
media agency MindShare. The agency said he would provide part-time
consultancy work on current and future projects.
The Daily Mail’s managing director, Guy Zitter, has said that the
internet poses a threat to advertising revenue, particularly in relation
to classified advertising such as travel, motoring and property. His
comments were reported in the latest The Billett Papers, a forum for
creative thinking on advertising and media issues.
The Labour Party has no plans to change its procedures on use of
membership lists, following criticisms levelled at Frank Dobson’s use of
Party data to support his mayoral election campaign. The Data Protection
Registrar is investigating whether its laws have been infringed.
The Evening Standard has linked up with a range of advertisers including
Tesco Direct, NatWest and EasyJet for a free CD-ROM promotion through ES
magazine on November 5. The CD-ROM offers readers free internet access
through Zoom, as well as access to a range of databases featuring advice
and information on living in London.
Wella Shockwaves is sponsoring ’Right About Now’, the new Channel 4
music show produced by Ginger Television and presented by Zoe Ball. The
deal was negotiated by Drum PHD. The show kicks off on November 9 at 6pm
and will be a mix of celebrity interviews and music.
BT is linking with the government to offer cheaper internet access to
public institutions such as libraries and colleges. Its proposals, which
have gone to Oftel for approval, include unlimited daytime access to the
internet for pounds 600 a year. The new services will launch in April
The New Millennium Experience Company is running a national press
campaign for its Dome gift vouchers this week. The ads, through M&C
Saatchi, carry the strapline ’Give the gift of a lifetime. One amazing
day’. A further push is planned for the gift vouchers in the run-up to
Christmas. A government select committee was told last week that the
Dome has sold more than 800,000 tickets since September, against an NMEC
target for the year of 12 million.
The BBC has rejected the proposal in the Davies Report to sell off 49%
of its commercial arm, BBC Worldwide. In its response, the BBC said it
would rather introduce private equity partnerships, such as the existing
ones it has with Flextech, Discovery and ICL. It also said that plans to
bring in capital from new partners would generate about pounds 400m.