DIRECT: Briefs

Express Newspapers is to target 500,000 students via Radio 1’s Essential Selection web site. The campaign, through below-the-line agency Tarantula, will ask students accessing the site to leave personal details to be eligible for a prize draw. The data will be captured for the Express database.

Express Newspapers is to target 500,000 students via Radio 1’s

Essential Selection web site. The campaign, through below-the-line

agency Tarantula, will ask students accessing the site to leave personal

details to be eligible for a prize draw. The data will be captured for

the Express database.

Prizes include student payment for a year, discounted Express newspapers

and tickets to leading dance events.

Legal & General (L&G), the insurance group which last week consolidated

its direct marketing into WWAV Rapp Collins, is boosting its customer

service operation with the addition of an advice-based service via the

phone or internet. The expansion will provide L&G’s 2.5 million

customers with immediate access to advice on life, pension or investment


Ericsson has teamed up with Carphone Warehouse for a promotion to allow

consumers to create their own free music CD. Consumers can claim CD when

they purchase an Ericsson A1018 mobile phone from Carphone


The promotion is being run through Razorcuts, a distribution and custom

CD company. Customers fill in a redemption form, which contains a choice

of 101 tracks to receive their CD.

Caxton Tower Wines has appointed the Marketing Store Worldwide to

develop a range of integrated and promotional campaigns for brands

including Long Mountain and Jacob’s Creek. Targeting wine drinkers in

the 18- to 44-year-old bracket, an initial campaign for Long Mountain

will include advertising, point of sale, in-store leaflets and trade

launch activity.

Readycall, the telemarketing firm, has released a survey showing that

the consumer goods industry is the best at handling customer enquiries

by phone. Consumer goods lines were well set up to handle a range of

calls, from brochure requests to environmental queries. The

top-performing brand careline was Olivio Spread. Top-performing phone

services in other sectors included Honda, Co-op and BT Cellnet.

RMG, the WPP-owned direct agency, has appointed Rupert Sutton as its

creative director. Sutton was previously creative director at ad agency

RPM3 before leaving in January. He has spent the intervening months


RMG lost joint creative directors Marcus Fernandez and Brian Miller two

months ago when they left to start their own agency.

Equifax, the database and credit referencing firm has hit out at Home

Office plans to restrict commercial use of electoral roll data. Andrew

Jacobs, legal counsel for Equifax, said that restrictions would lead to

problems with credit referencing and fraud detection.

News International Newspapers is to bolster its promotional strategy

with the recruitment of a senior marketing and promotions manager for

The Times and Sunday Times. The newspaper group is seeking an

experienced promotional marketer to develop its promotions support for

the two newspapers.

Cussons brand Carex and Save the Children have appointed Tequila

Manchester to run a joint direct marketing campaign. Tequila will target

1.5 million homes in London, Central, Meridian and Anglia ITV regions

with a mailpack featuring a promotional leaflet with money-off coupons

and Carex handwash samples. Promotions will also be attached to 1.8

million packs of Carex handwash. Cussons will donate 20p of every

purchase to Save the Children.

Norwich Union has appointed Cheltenham-based agency DMP to handle direct

marketing for its Long Term Care products. DMP, a Norwich Union roster

agency, has been tasked with developing an inserts and direct-mail

campaign for Norwich Union division.

Teleperformance, the global telemarketing and teleservices group, has

acquired a 51% stake in NSDI, a teleservices company, and Noble Systems,

a provider of call centre solutions. NSDI runs call centres across the

US and Noble Systems manufactures a range of products for call


Teleperformance also owns UK call centre BPS Teleperformance.

The Central Office of Information has appointed Interfocus to promote

the government’s smart-card initiative for young people. The plan aims

to encourage teenagers to stay at school beyond the age of 16, with a

range of incentives linked to the card. BT, National Express and WH

Smith are already on board.


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