Express Newspapers is to target 500,000 students via Radio 1’s
Essential Selection web site. The campaign, through below-the-line
agency Tarantula, will ask students accessing the site to leave personal
details to be eligible for a prize draw. The data will be captured for
the Express database.
Prizes include student payment for a year, discounted Express newspapers
and tickets to leading dance events.
Legal & General (L&G), the insurance group which last week consolidated
its direct marketing into WWAV Rapp Collins, is boosting its customer
service operation with the addition of an advice-based service via the
phone or internet. The expansion will provide L&G’s 2.5 million
customers with immediate access to advice on life, pension or investment
Ericsson has teamed up with Carphone Warehouse for a promotion to allow
consumers to create their own free music CD. Consumers can claim CD when
they purchase an Ericsson A1018 mobile phone from Carphone
The promotion is being run through Razorcuts, a distribution and custom
CD company. Customers fill in a redemption form, which contains a choice
of 101 tracks to receive their CD.
Caxton Tower Wines has appointed the Marketing Store Worldwide to
develop a range of integrated and promotional campaigns for brands
including Long Mountain and Jacob’s Creek. Targeting wine drinkers in
the 18- to 44-year-old bracket, an initial campaign for Long Mountain
will include advertising, point of sale, in-store leaflets and trade
Readycall, the telemarketing firm, has released a survey showing that
the consumer goods industry is the best at handling customer enquiries
by phone. Consumer goods lines were well set up to handle a range of
calls, from brochure requests to environmental queries. The
top-performing brand careline was Olivio Spread. Top-performing phone
services in other sectors included Honda, Co-op and BT Cellnet.
RMG, the WPP-owned direct agency, has appointed Rupert Sutton as its
creative director. Sutton was previously creative director at ad agency
RPM3 before leaving in January. He has spent the intervening months
RMG lost joint creative directors Marcus Fernandez and Brian Miller two
months ago when they left to start their own agency.
Equifax, the database and credit referencing firm has hit out at Home
Office plans to restrict commercial use of electoral roll data. Andrew
Jacobs, legal counsel for Equifax, said that restrictions would lead to
problems with credit referencing and fraud detection.
News International Newspapers is to bolster its promotional strategy
with the recruitment of a senior marketing and promotions manager for
The Times and Sunday Times. The newspaper group is seeking an
experienced promotional marketer to develop its promotions support for
the two newspapers.
Cussons brand Carex and Save the Children have appointed Tequila
Manchester to run a joint direct marketing campaign. Tequila will target
1.5 million homes in London, Central, Meridian and Anglia ITV regions
with a mailpack featuring a promotional leaflet with money-off coupons
and Carex handwash samples. Promotions will also be attached to 1.8
million packs of Carex handwash. Cussons will donate 20p of every
purchase to Save the Children.
Norwich Union has appointed Cheltenham-based agency DMP to handle direct
marketing for its Long Term Care products. DMP, a Norwich Union roster
agency, has been tasked with developing an inserts and direct-mail
campaign for Norwich Union division.
Teleperformance, the global telemarketing and teleservices group, has
acquired a 51% stake in NSDI, a teleservices company, and Noble Systems,
a provider of call centre solutions. NSDI runs call centres across the
US and Noble Systems manufactures a range of products for call
Teleperformance also owns UK call centre BPS Teleperformance.
The Central Office of Information has appointed Interfocus to promote
the government’s smart-card initiative for young people. The plan aims
to encourage teenagers to stay at school beyond the age of 16, with a
range of incentives linked to the card. BT, National Express and WH
Smith are already on board.