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Forte Hotels has appointed Keith Stevens as its new marketing director for Posthouse Hotels. He joins from Mars Confectionery where he was European marketing manager. Stevens replaces Caroline Beecher, who has quit to set up an independent marketing agency. Stevens will report to Patrick Dempsey, managing director of Posthouse Hotels.

Forte Hotels has appointed Keith Stevens as its new marketing

director for Posthouse Hotels. He joins from Mars Confectionery where he

was European marketing manager. Stevens replaces Caroline Beecher, who

has quit to set up an independent marketing agency. Stevens will report

to Patrick Dempsey, managing director of Posthouse Hotels.





Telegraph Group has appointed Mark Dixon as its new marketing director,

replacing Hugo Drayton who was promoted to managing director of

Hollinger Telegraph New Media. Dixon was previously sports promotions

manager at the Telegraph and takes up his role in February.





Mannesmann, the German telecoms giant currently fighting off a hostile

bid from Vodafone, is employing WCRS in the UK and BBDO in Germany as

advertising agencies for its tactical press campaign. WCRS handles

advertising for Orange, the mobile phone brand Mannesmann acquired last

year.





Leading tobacco companies have lodged an appeal with the House of Lords

against a December High Court ruling in favour of government plans to

ban tobacco advertising. The Tobacco Manufacturers’ Association (TMA)

said appeal proceedings, if granted, are likely to take place toward the

end of January. Tobacco firms can continue to advertise until the appeal

process is over.





Dove, Elida Faberge’s leading personal care brand, has paid pounds

500,000 to sponsor a showcase of women’s films on ITV. The soap and

deodorant brand said it would sponsor a series of nine movies throughout

January and February in an effort to raise its profile. The sponsorship

will be supported by advertising and competitions in TV Times magazine.

Dove’s advertising is handled by Ogilvy.





BT Cellnet and Barlaycard have launched a customer loyalty magazine for

the 110,000 BT Cellnet subscribers who bought their phones via

Barclaycard.



The quarterly magazine, Wavelength, will offer promotions and

information to encourage loyalty. The magazine was designed by loyalty

consultants Black Sun.





Virgin tycoon Richard Branson was knighted in the New Year’s Honours

list for services to entrepreneurship. Also knighted were WPP chief

executive Martin Sorrell for services to the communications industry,

and Amstrad boss Alan Sugar for services to the computers and

electronics industry.





Buzz, the new budget airline brand from KLM, takes off this week backed

by a fresh pounds 2m pan-European ad burst through WCRS, including its

first online campaign. Next week, the airline will kick off a field

marketing push at European shopping centres and railway stations, and a

1.5 million household door drop in south-east England. Both were handled

by Smith Bundy Carlson.





Sponsors of last year’s Rugby World Cup found it difficult to make an

impression on fans, according to research from Performance Research

Europe.



While half of the 423 sample recognised Guinness as an official sponsor

of the World Cup, just 26% recognised Coca-Cola as a sponsor, and only

21% identified BT. But 63% felt more positive toward the sponsors.





Marketing directors’ budgets will remain flat in the year 2000,

according to a new survey of 100 large UK companies. The poll, by

Research International, revealed 90% of marketing chiefs believed

spending would remain largely unchanged from 1999. In particular,

budgets of more than pounds 10m will show little growth.





Direct Line is launching a new jingle to reflect its extended product

range, but will keep its famous red phone in advertising through

Mortimer Whittaker O’Sullivan. The existing Direct Line jingle is based

on a car horn, but the new three-second jingle has been devised to

reflect diversification outside motor insurance. It uses the tones of a

telephone keypad and will feature in ads later this month.





In the feature article on the DMA’s Excellence in People Awards in the

December 9 issue of Marketing we omitted to mention the full list of

sponsors for the event. As well as Marketing, the sponsors were: Achieve

Global, Direct Recruitment and EMR.



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