Forte Hotels has appointed Keith Stevens as its new marketing
director for Posthouse Hotels. He joins from Mars Confectionery where he
was European marketing manager. Stevens replaces Caroline Beecher, who
has quit to set up an independent marketing agency. Stevens will report
to Patrick Dempsey, managing director of Posthouse Hotels.
Telegraph Group has appointed Mark Dixon as its new marketing director,
replacing Hugo Drayton who was promoted to managing director of
Hollinger Telegraph New Media. Dixon was previously sports promotions
manager at the Telegraph and takes up his role in February.
Mannesmann, the German telecoms giant currently fighting off a hostile
bid from Vodafone, is employing WCRS in the UK and BBDO in Germany as
advertising agencies for its tactical press campaign. WCRS handles
advertising for Orange, the mobile phone brand Mannesmann acquired last
Leading tobacco companies have lodged an appeal with the House of Lords
against a December High Court ruling in favour of government plans to
ban tobacco advertising. The Tobacco Manufacturers’ Association (TMA)
said appeal proceedings, if granted, are likely to take place toward the
end of January. Tobacco firms can continue to advertise until the appeal
process is over.
Dove, Elida Faberge’s leading personal care brand, has paid pounds
500,000 to sponsor a showcase of women’s films on ITV. The soap and
deodorant brand said it would sponsor a series of nine movies throughout
January and February in an effort to raise its profile. The sponsorship
will be supported by advertising and competitions in TV Times magazine.
Dove’s advertising is handled by Ogilvy.
BT Cellnet and Barlaycard have launched a customer loyalty magazine for
the 110,000 BT Cellnet subscribers who bought their phones via
The quarterly magazine, Wavelength, will offer promotions and
information to encourage loyalty. The magazine was designed by loyalty
consultants Black Sun.
Virgin tycoon Richard Branson was knighted in the New Year’s Honours
list for services to entrepreneurship. Also knighted were WPP chief
executive Martin Sorrell for services to the communications industry,
and Amstrad boss Alan Sugar for services to the computers and
Buzz, the new budget airline brand from KLM, takes off this week backed
by a fresh pounds 2m pan-European ad burst through WCRS, including its
first online campaign. Next week, the airline will kick off a field
marketing push at European shopping centres and railway stations, and a
1.5 million household door drop in south-east England. Both were handled
by Smith Bundy Carlson.
Sponsors of last year’s Rugby World Cup found it difficult to make an
impression on fans, according to research from Performance Research
While half of the 423 sample recognised Guinness as an official sponsor
of the World Cup, just 26% recognised Coca-Cola as a sponsor, and only
21% identified BT. But 63% felt more positive toward the sponsors.
Marketing directors’ budgets will remain flat in the year 2000,
according to a new survey of 100 large UK companies. The poll, by
Research International, revealed 90% of marketing chiefs believed
spending would remain largely unchanged from 1999. In particular,
budgets of more than pounds 10m will show little growth.
Direct Line is launching a new jingle to reflect its extended product
range, but will keep its famous red phone in advertising through
Mortimer Whittaker O’Sullivan. The existing Direct Line jingle is based
on a car horn, but the new three-second jingle has been devised to
reflect diversification outside motor insurance. It uses the tones of a
telephone keypad and will feature in ads later this month.
In the feature article on the DMA’s Excellence in People Awards in the
December 9 issue of Marketing we omitted to mention the full list of
sponsors for the event. As well as Marketing, the sponsors were: Achieve
Global, Direct Recruitment and EMR.