Briefs

Lowe Lintas & Partners Worldwide is forming an alliance with Japan-based Daiko Advertising. The deal will give Daiko access to the Lowe Lintas network in 80 countries and provides it with a presence in Japan, the world’s second largest ad market. Lowe Lintas’ parent, the Interpublic Group, will also take a 20% stake in Daiko.

Lowe Lintas & Partners Worldwide is forming an alliance with

Japan-based Daiko Advertising. The deal will give Daiko access to the

Lowe Lintas network in 80 countries and provides it with a presence in

Japan, the world’s second largest ad market. Lowe Lintas’ parent, the

Interpublic Group, will also take a 20% stake in Daiko.





Oxfam, Action Aid and Save the Children are targeting the Labour

government with an ad campaign calling on Tony Blair to take a leading

role in improving Third World education. A billboard reading ’Education

isn’t working - it’s time for action Tony’, will be unveiled on

Westminster Bridge Road this week. The ad parodies the classic 1970s

Saatchi & Saatchi election ad for the Conservative Party, ’Labour isn’t

working’.





BCA, the Bertelsmann-owned book club, has parted company with Robert

Newman, its marketing director for current members. Newman is leaving

after a reshuffle of BCA management. His replacement has yet to be

announced.





News Group Newspapers has appointed Stef Clarke as head of client

marketing. Clarke will be responsible for marketing News Group titles to

advertisers. Clarke was previously head of media and communications at

the Halifax and then recently acted as a consultant to MindShare.





The Incorporated Society of British Advertisers (ISBA) has warned that

the threat to advertising freedoms posed by the forthcoming Swedish

presidency of the European Union remains. ISBA’s warning follows reports

that Sweden has dropped plans to use its presidency to push for a ban on

TV ads aimed at children.





10 Group, the Birmingham based e-commerce and media company, this week

launches a new online music venture dubbed GimmeMusic. The site will

feature MP3 digital downloads, digital streaming and online CD ordering

from major international artists. The address is

www.gimmemusic.co.uk.





Daimler Chrysler and Richemont, the owner of luxury brands including

Alfred Dunhill and Cartier, have joined forces to create the first

global sports awards. The Laureus Sports Awards will be held annually to

celebrate individual and team performance. The first awards will be held

on April 18 in London.





Alfonso Ravelli, the Dutch cigarette manufacturer, is launching what it

claims to be the most expensive cigarette in the world. The Treasurer

brand will cost pounds 17 for 20 and is on sale in the UK at Harrods and

Selfridges. BJ Cunningham, the man who launched Death Cigarettes, is

handling advertising for the brand in his role as managing director of

the UK division of Danish agency Kunde & Co.





Turner Broadcasting System UK is launching Boomerang, an animation

channel that will show classic Hanna-Barbera cartoons, including Top Cat

and Yogi Bear. Boomerang launches on May 27 and runs from 6am until

midnight seven days a week.





The Direct Marketing Association (DMA) is refusing to back a new

initiative from the Data Protection Commission (DPC) and National

Consumer Council that seeks to build trust among consumers providing

personal data. The DMA said that the logo of a padlock developed by the

DPC to appear with any data collecting exercise is too negative and will

worry consumers.





Andrew Goulborn, communications director at Saatchi & Saatchi, and his

wife Louise, a director at Concord, are leaving their posts to live in

France. Neither company has announced replacements.





Bulmers has created a pounds 1.3m campaign for Strongbow through TBWA

GGT Simons Palmer to run on Sky Pub TV. The ad will reach more than

38,000 bars. The campaign will support Strongbow’s mainstream television

ads featuring Johnny Vaughan, and develop awareness of the brand’s

sponsorship of Leeds United next season. The ads follow referees in the

style of a fly-on-the-wall documentary.



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