Lowe Lintas & Partners Worldwide is forming an alliance with
Japan-based Daiko Advertising. The deal will give Daiko access to the
Lowe Lintas network in 80 countries and provides it with a presence in
Japan, the world’s second largest ad market. Lowe Lintas’ parent, the
Interpublic Group, will also take a 20% stake in Daiko.
Oxfam, Action Aid and Save the Children are targeting the Labour
government with an ad campaign calling on Tony Blair to take a leading
role in improving Third World education. A billboard reading ’Education
isn’t working - it’s time for action Tony’, will be unveiled on
Westminster Bridge Road this week. The ad parodies the classic 1970s
Saatchi & Saatchi election ad for the Conservative Party, ’Labour isn’t
BCA, the Bertelsmann-owned book club, has parted company with Robert
Newman, its marketing director for current members. Newman is leaving
after a reshuffle of BCA management. His replacement has yet to be
News Group Newspapers has appointed Stef Clarke as head of client
marketing. Clarke will be responsible for marketing News Group titles to
advertisers. Clarke was previously head of media and communications at
the Halifax and then recently acted as a consultant to MindShare.
The Incorporated Society of British Advertisers (ISBA) has warned that
the threat to advertising freedoms posed by the forthcoming Swedish
presidency of the European Union remains. ISBA’s warning follows reports
that Sweden has dropped plans to use its presidency to push for a ban on
TV ads aimed at children.
10 Group, the Birmingham based e-commerce and media company, this week
launches a new online music venture dubbed GimmeMusic. The site will
feature MP3 digital downloads, digital streaming and online CD ordering
from major international artists. The address is
Daimler Chrysler and Richemont, the owner of luxury brands including
Alfred Dunhill and Cartier, have joined forces to create the first
global sports awards. The Laureus Sports Awards will be held annually to
celebrate individual and team performance. The first awards will be held
on April 18 in London.
Alfonso Ravelli, the Dutch cigarette manufacturer, is launching what it
claims to be the most expensive cigarette in the world. The Treasurer
brand will cost pounds 17 for 20 and is on sale in the UK at Harrods and
Selfridges. BJ Cunningham, the man who launched Death Cigarettes, is
handling advertising for the brand in his role as managing director of
the UK division of Danish agency Kunde & Co.
Turner Broadcasting System UK is launching Boomerang, an animation
channel that will show classic Hanna-Barbera cartoons, including Top Cat
and Yogi Bear. Boomerang launches on May 27 and runs from 6am until
midnight seven days a week.
The Direct Marketing Association (DMA) is refusing to back a new
initiative from the Data Protection Commission (DPC) and National
Consumer Council that seeks to build trust among consumers providing
personal data. The DMA said that the logo of a padlock developed by the
DPC to appear with any data collecting exercise is too negative and will
Andrew Goulborn, communications director at Saatchi & Saatchi, and his
wife Louise, a director at Concord, are leaving their posts to live in
France. Neither company has announced replacements.
Bulmers has created a pounds 1.3m campaign for Strongbow through TBWA
GGT Simons Palmer to run on Sky Pub TV. The ad will reach more than
38,000 bars. The campaign will support Strongbow’s mainstream television
ads featuring Johnny Vaughan, and develop awareness of the brand’s
sponsorship of Leeds United next season. The ads follow referees in the
style of a fly-on-the-wall documentary.