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Bass Brewers is looking for a new agency to handle its pounds 10m Worthington beer brand. WCRS loses the account due to a shift in strategy by Bass, which intends to keep each of its five key brands in separate agencies.

Bass Brewers is looking for a new agency to handle its pounds 10m

Worthington beer brand. WCRS loses the account due to a shift in

strategy by Bass, which intends to keep each of its five key brands in

separate agencies.



WCRS holds the account for its biggest brand, Carling. Bass is currently

drawing up a list of agencies. The other brands will remain with their

incumbents: Caffrey’s with Roose & Partners, Tennent’s Lager with The

Leith Agency and Grolsch with Euro RSCG Wnek Gosper.



Banks Hoggins O’Shea FCB has won the account to produce the new

advertising for Ferrero Rocher, which will finally abandon the theme of

the Ambassador’s reception. The pounds 2.5m TV campaign breaks at the

end of October. Media will be handled by Media Initiatives.



American Express is making its first foray into broadcast sponsorship by

linking its brand to a new series on Channel 4 about restaurants. The

series, If You Can’t Stand The Heat, goes behind the scenes of the food

industry to help six ailing businesses turn their fortunes around. The

deal has been put together by Amex’s media agency, Carat, and is one of

the first documentary series to be sponsored on Channel 4.



Ladbrokes has handed its pounds 2m media planning and buying account to

Mansfield Laing Direct Media. The business was previously handled by

MindShare.



NatWest is cutting its marketing budget in order to reduce costs. Steve

Colton, senior manager, group media relations at NatWest, said the bank

was reviewing its marketing and advertising spend for the fourth quarter

1999: ’Our TV advertising will continue, but we will ensure that

uncommitted spending on marketing will be reviewed critically.’ The bank

declined to say how much it hoped to save.



Simon Murdoch, who last month resigned as head of Amazon.co.uk, is to

set up a venture capital company which will specialise in investing in

new media firms. Murdoch said the company, Episode1 Partners, will

reveal details on its first round of investments by the end of the

year.



The Incorporated Society of British Advertisers will next week unveil a

set of best practice guidelines for the internet, providing in-depth

advice for marketing teams intending to exploit the medium. The guide

was written by Matt Hobbs, senior e-business consultant at IBM Global

Services and Wai Kwok, senior strategic marketer at pres.co.



eFax.com, the unified messaging company, has appointed Susan Lazareff as

European marketing director. She joins from Packard Bell, where she

spent two years as marketing director.



The RSPCA has appointed WWAV Rapp Collins to handle its direct marketing

fundraising activity. The account is currently held by Target Direct but

will move to WWAV in January 2000. WWAV’s brief will include recruiting

new donors and legacy marketing.



Clear Channel Communications is to acquire US rival AMFM for pounds

14.2bn.



As a result, Katz UK, the radio sales house owned by AMFM, is likely to

be merged with Clear Channel Communications Radio Sales to form the UK’s

only independent radio sales house. The deal could take several months

to finalise and will require the disposal of more than 100 radio

stations in the US to attain regulatory clearance.



Delaney Fletcher Bozell, McCann-Erickson and Abbott Mead Vickers BBDO

have been shortlisted for the account to handle the Holocaust exhibition

at the Imperial War Museum North, in Manchester.



James Benfield, the former marketing director of Marks & Spencer who

resigned last week, has been linked with the vacant post of chief

executive at Storehouse, the struggling owner of Bhs and Mothercare.



The Cyprus Tourist Board is talking to seven agencies about a pounds 4m

advertising account. Team Saatchi and Publicis are understood to be

among the agencies pitching.



United Biscuits is understood to have held talks with Nabisco Holdings

and Philip Morris about the purchase of most or all of the British

biscuit manufacturer. UB said on Monday that it was in preliminary talks

with a number of parties which could lead to a buy-out offer.



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