Bass Brewers is looking for a new agency to handle its pounds 10m
Worthington beer brand. WCRS loses the account due to a shift in
strategy by Bass, which intends to keep each of its five key brands in
WCRS holds the account for its biggest brand, Carling. Bass is currently
drawing up a list of agencies. The other brands will remain with their
incumbents: Caffrey’s with Roose & Partners, Tennent’s Lager with The
Leith Agency and Grolsch with Euro RSCG Wnek Gosper.
Banks Hoggins O’Shea FCB has won the account to produce the new
advertising for Ferrero Rocher, which will finally abandon the theme of
the Ambassador’s reception. The pounds 2.5m TV campaign breaks at the
end of October. Media will be handled by Media Initiatives.
American Express is making its first foray into broadcast sponsorship by
linking its brand to a new series on Channel 4 about restaurants. The
series, If You Can’t Stand The Heat, goes behind the scenes of the food
industry to help six ailing businesses turn their fortunes around. The
deal has been put together by Amex’s media agency, Carat, and is one of
the first documentary series to be sponsored on Channel 4.
Ladbrokes has handed its pounds 2m media planning and buying account to
Mansfield Laing Direct Media. The business was previously handled by
NatWest is cutting its marketing budget in order to reduce costs. Steve
Colton, senior manager, group media relations at NatWest, said the bank
was reviewing its marketing and advertising spend for the fourth quarter
1999: ’Our TV advertising will continue, but we will ensure that
uncommitted spending on marketing will be reviewed critically.’ The bank
declined to say how much it hoped to save.
Simon Murdoch, who last month resigned as head of Amazon.co.uk, is to
set up a venture capital company which will specialise in investing in
new media firms. Murdoch said the company, Episode1 Partners, will
reveal details on its first round of investments by the end of the
The Incorporated Society of British Advertisers will next week unveil a
set of best practice guidelines for the internet, providing in-depth
advice for marketing teams intending to exploit the medium. The guide
was written by Matt Hobbs, senior e-business consultant at IBM Global
Services and Wai Kwok, senior strategic marketer at pres.co.
eFax.com, the unified messaging company, has appointed Susan Lazareff as
European marketing director. She joins from Packard Bell, where she
spent two years as marketing director.
The RSPCA has appointed WWAV Rapp Collins to handle its direct marketing
fundraising activity. The account is currently held by Target Direct but
will move to WWAV in January 2000. WWAV’s brief will include recruiting
new donors and legacy marketing.
Clear Channel Communications is to acquire US rival AMFM for pounds
As a result, Katz UK, the radio sales house owned by AMFM, is likely to
be merged with Clear Channel Communications Radio Sales to form the UK’s
only independent radio sales house. The deal could take several months
to finalise and will require the disposal of more than 100 radio
stations in the US to attain regulatory clearance.
Delaney Fletcher Bozell, McCann-Erickson and Abbott Mead Vickers BBDO
have been shortlisted for the account to handle the Holocaust exhibition
at the Imperial War Museum North, in Manchester.
James Benfield, the former marketing director of Marks & Spencer who
resigned last week, has been linked with the vacant post of chief
executive at Storehouse, the struggling owner of Bhs and Mothercare.
The Cyprus Tourist Board is talking to seven agencies about a pounds 4m
advertising account. Team Saatchi and Publicis are understood to be
among the agencies pitching.
United Biscuits is understood to have held talks with Nabisco Holdings
and Philip Morris about the purchase of most or all of the British
biscuit manufacturer. UB said on Monday that it was in preliminary talks
with a number of parties which could lead to a buy-out offer.