Iceland, which has transformed its performance through a
controversial anti-GM food campaign, has won the Marketing Society Award
for outstanding marketing achievement.
The awards, in association with Marketing, took place this week at
London’s Grosvenor House.
Iceland took the top award, for what the judges, chaired by Centrica’s
Sir Michael Perry, described as evidence of the impact marketing can
have on a brand’s performance.
Iceland and its agency HHCL & Partners also won in the brand
revitalisation of the year category, and it was highly commended for its
dotcom development in the new channel to market category.
BA’s budget airline brand Go picked up new brand of the year. Other
winners were Orange for international brand development; Tesco for
marketing communications; Domino’s Pizza for best new channel to market
and Arla Foods’ Lurpak for brand development. A full list of winners is
available at www.marketing.haynet.com.