The Boots Company has appointed Janis Churton as head of marketing
for its new health club brand, Boots Body 360, after unveiling a pounds
10m investment in fitness and beauty centres last week.
The venture is part of Boots’ long-term plan to expand its brand beyond
its high street retail outlets.
Churton, previously Boots’ healthcare PR head, reports to business
development director David Roberts, who is heading the project.
The first two Body 360 centres will open in Northwich, Cheshire, and an
as-yet unspecified London location next year. The centres will feature
swimming pools and gyms and will offer a range of weight management and
smoking ’lifestyle’ treatments.
The openings will be supported by local media and direct mail
Boots is developing a range of products under the Body 360 brand for use
at the centre, but said it was too early to speculate whether it would
roll the range out to its stores.
Boots created Body 360’s corporate logo in-house. Design agencies Fern
Green and Era will work on the clubs’ interiors.