The Institute of Cancer Research is launching its first ad campaign, to raise awareness of prostate cancer. The TV ad, by Bartle Bogle Hegarty, features footballers David Batty, John Hartson, Les Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men aware that 19,500 men are diagnosed with the cancer each year.

The Institute of Cancer Research is launching its first ad

campaign, to raise awareness of prostate cancer. The TV ad, by Bartle

Bogle Hegarty, features footballers David Batty, John Hartson, Les

Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men

aware that 19,500 men are diagnosed with the cancer each year., the community-based information service, has appointed

design agency Fitch to design and develop a new brand identity following

a six-way pitch. The brief is to create a brand identity that will

transfer across web, digital TV, WAP and print.

Nescafe is to be the official coffee of the Wimbledon Championships for

the second consecutive year. An ad campaign to promote the deal will

appear on 48-sheet posters, London bus-sides, the Piccadilly Screen, in

trade press and on web sites. Nescafe will cater for the expected

500,000 fans.

Molton Brown, the luxury cosmetics company, is relaunching its brand

with a new look by design and packaging consultancy Jones Knowles

Ritchie. The brand has commissioned the redesign to set it ahead of its

competitors, including trendy cosmetics companies MAC, Bobbi Brown and

Stila. The redesign will initially concentrate on the cosmetics

products, but will expand across the entire product range.

Thomas the Tank Engine is to return to the rails following a new deal

between National Express and the Britt Allcroft Company. The agreement

will see Thomas the Tank Engine branding and merchandise appearing on

all Midland Mainline trains this summer. There will also be competitions

throughout the summer in conjunction with the release of the movie

Thomas and the Magic Railroad.

The Edinburgh Festival is hoping to boost ticket sales by up to 15% with

the launch of a new web site, The site, an alternative to

the 160-page programme, makes Edinburgh the largest arts festival in the

world with immediate online booking. The service will be based on

football match ticketing, flight booking, electronic finance, and WAP

models. Designed by Tic Toc in Glasgow, the site is hosted by a

character called Ed Fringe.

Immac, the Reckitt Benckiser-owned hair removal brand, is launching a

new ad campaign to boost sales in the summer and increase its 58% share

of the market. On air from June 12, the national campaign, titled

’Mission Impeccable’, features a secret agent who uses her soft touch to

get what she wants. The ad, through McCann-Erickson, is to be combined

with a ’gift with purchase’ campaign in Boots.

Elida Faberge is placing 550,000 postcards of the ’Lynx Effect’ girls

from its current ads in cinemas and pubs and bars. The postcards feature

phrases from the ads such as, ’If I’d wanted foreplay I would have asked

for it,’ and ’I could listen to you talk about football all day’. The

campaign, through Bartle Bogle Hegarty, runs on TV until June 18.

Asda is teaming up with the Institute of Cancer Research to raise

awareness for its ’Everyman’ campaign. A two-week campaign in all 238

stores from June 5-18 will raise funds through donations from selected

men’s products, sales of ’Perkin’ pin badges, and Asda employees’

fundraising activities.

Tesco and NCH Action for Children have raised over pounds 1m during the

’Tesco charity appeal of the Year’ in 1999, over pounds 180,000 of which

was raised through cause related marketing initiatives. The initiatives

have run in conjunction with brands such as Golden Wonder, Robinsons and

Ben & Jerry’s.

Princes Foods has appointed McCann-Erickson Manchester to develop a

communications strategy for the brand. Universal McCann will handle the

media account. Princes did not previously have a retained agency for its

six-figure account.

Nike has unveiled what it claims is the world’s biggest building wrap to

advertise on the tallest building in Holland. Wieden & Kennedy Amsterdam

created the ad, featuring Dutch footballer Edgar Davids.


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