BRIEFS

The Institute of Cancer Research is launching its first ad campaign, to raise awareness of prostate cancer. The TV ad, by Bartle Bogle Hegarty, features footballers David Batty, John Hartson, Les Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men aware that 19,500 men are diagnosed with the cancer each year.

The Institute of Cancer Research is launching its first ad

campaign, to raise awareness of prostate cancer. The TV ad, by Bartle

Bogle Hegarty, features footballers David Batty, John Hartson, Les

Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men

aware that 19,500 men are diagnosed with the cancer each year.





UpMyStreet.com, the community-based information service, has appointed

design agency Fitch to design and develop a new brand identity following

a six-way pitch. The brief is to create a brand identity that will

transfer across web, digital TV, WAP and print.





Nescafe is to be the official coffee of the Wimbledon Championships for

the second consecutive year. An ad campaign to promote the deal will

appear on 48-sheet posters, London bus-sides, the Piccadilly Screen, in

trade press and on web sites. Nescafe will cater for the expected

500,000 fans.





Molton Brown, the luxury cosmetics company, is relaunching its brand

with a new look by design and packaging consultancy Jones Knowles

Ritchie. The brand has commissioned the redesign to set it ahead of its

competitors, including trendy cosmetics companies MAC, Bobbi Brown and

Stila. The redesign will initially concentrate on the cosmetics

products, but will expand across the entire product range.





Thomas the Tank Engine is to return to the rails following a new deal

between National Express and the Britt Allcroft Company. The agreement

will see Thomas the Tank Engine branding and merchandise appearing on

all Midland Mainline trains this summer. There will also be competitions

throughout the summer in conjunction with the release of the movie

Thomas and the Magic Railroad.





The Edinburgh Festival is hoping to boost ticket sales by up to 15% with

the launch of a new web site, edfringe.com. The site, an alternative to

the 160-page programme, makes Edinburgh the largest arts festival in the

world with immediate online booking. The service will be based on

football match ticketing, flight booking, electronic finance, and WAP

models. Designed by Tic Toc in Glasgow, the site is hosted by a

character called Ed Fringe.





Immac, the Reckitt Benckiser-owned hair removal brand, is launching a

new ad campaign to boost sales in the summer and increase its 58% share

of the market. On air from June 12, the national campaign, titled

’Mission Impeccable’, features a secret agent who uses her soft touch to

get what she wants. The ad, through McCann-Erickson, is to be combined

with a ’gift with purchase’ campaign in Boots.





Elida Faberge is placing 550,000 postcards of the ’Lynx Effect’ girls

from its current ads in cinemas and pubs and bars. The postcards feature

phrases from the ads such as, ’If I’d wanted foreplay I would have asked

for it,’ and ’I could listen to you talk about football all day’. The

campaign, through Bartle Bogle Hegarty, runs on TV until June 18.





Asda is teaming up with the Institute of Cancer Research to raise

awareness for its ’Everyman’ campaign. A two-week campaign in all 238

stores from June 5-18 will raise funds through donations from selected

men’s products, sales of ’Perkin’ pin badges, and Asda employees’

fundraising activities.





Tesco and NCH Action for Children have raised over pounds 1m during the

’Tesco charity appeal of the Year’ in 1999, over pounds 180,000 of which

was raised through cause related marketing initiatives. The initiatives

have run in conjunction with brands such as Golden Wonder, Robinsons and

Ben & Jerry’s.





Princes Foods has appointed McCann-Erickson Manchester to develop a

communications strategy for the brand. Universal McCann will handle the

media account. Princes did not previously have a retained agency for its

six-figure account.





Nike has unveiled what it claims is the world’s biggest building wrap to

advertise on the tallest building in Holland. Wieden & Kennedy Amsterdam

created the ad, featuring Dutch footballer Edgar Davids.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers