The Institute of Cancer Research is launching its first ad
campaign, to raise awareness of prostate cancer. The TV ad, by Bartle
Bogle Hegarty, features footballers David Batty, John Hartson, Les
Ferdinand and Match of the Day pundit Alan Hansen. It aims to make men
aware that 19,500 men are diagnosed with the cancer each year.
UpMyStreet.com, the community-based information service, has appointed
design agency Fitch to design and develop a new brand identity following
a six-way pitch. The brief is to create a brand identity that will
transfer across web, digital TV, WAP and print.
Nescafe is to be the official coffee of the Wimbledon Championships for
the second consecutive year. An ad campaign to promote the deal will
appear on 48-sheet posters, London bus-sides, the Piccadilly Screen, in
trade press and on web sites. Nescafe will cater for the expected
Molton Brown, the luxury cosmetics company, is relaunching its brand
with a new look by design and packaging consultancy Jones Knowles
Ritchie. The brand has commissioned the redesign to set it ahead of its
competitors, including trendy cosmetics companies MAC, Bobbi Brown and
Stila. The redesign will initially concentrate on the cosmetics
products, but will expand across the entire product range.
Thomas the Tank Engine is to return to the rails following a new deal
between National Express and the Britt Allcroft Company. The agreement
will see Thomas the Tank Engine branding and merchandise appearing on
all Midland Mainline trains this summer. There will also be competitions
throughout the summer in conjunction with the release of the movie
Thomas and the Magic Railroad.
The Edinburgh Festival is hoping to boost ticket sales by up to 15% with
the launch of a new web site, edfringe.com. The site, an alternative to
the 160-page programme, makes Edinburgh the largest arts festival in the
world with immediate online booking. The service will be based on
football match ticketing, flight booking, electronic finance, and WAP
models. Designed by Tic Toc in Glasgow, the site is hosted by a
character called Ed Fringe.
Immac, the Reckitt Benckiser-owned hair removal brand, is launching a
new ad campaign to boost sales in the summer and increase its 58% share
of the market. On air from June 12, the national campaign, titled
’Mission Impeccable’, features a secret agent who uses her soft touch to
get what she wants. The ad, through McCann-Erickson, is to be combined
with a ’gift with purchase’ campaign in Boots.
Elida Faberge is placing 550,000 postcards of the ’Lynx Effect’ girls
from its current ads in cinemas and pubs and bars. The postcards feature
phrases from the ads such as, ’If I’d wanted foreplay I would have asked
for it,’ and ’I could listen to you talk about football all day’. The
campaign, through Bartle Bogle Hegarty, runs on TV until June 18.
Asda is teaming up with the Institute of Cancer Research to raise
awareness for its ’Everyman’ campaign. A two-week campaign in all 238
stores from June 5-18 will raise funds through donations from selected
men’s products, sales of ’Perkin’ pin badges, and Asda employees’
Tesco and NCH Action for Children have raised over pounds 1m during the
’Tesco charity appeal of the Year’ in 1999, over pounds 180,000 of which
was raised through cause related marketing initiatives. The initiatives
have run in conjunction with brands such as Golden Wonder, Robinsons and
Ben & Jerry’s.
Princes Foods has appointed McCann-Erickson Manchester to develop a
communications strategy for the brand. Universal McCann will handle the
media account. Princes did not previously have a retained agency for its
Nike has unveiled what it claims is the world’s biggest building wrap to
advertise on the tallest building in Holland. Wieden & Kennedy Amsterdam
created the ad, featuring Dutch footballer Edgar Davids.