Take a beauty segment, a slice of what’s new on the catwalk and a
weekly piece on high street fashion, combine them together and what do
you get?Fashion Salad, Rapture TV’s new magazine-format fashion and
beauty programme, and the latest instalment in the channel’s new summer
With the heartland of women’s fashion and beauty firmly seeded in the
magazine market, and increasing fragmentation within the satellite-cable
industry, programmes such as Fashion Salad offer broadcast advertisers
small, highly targeted audiences in terms of profile and content.
Less sculpted than BBC1’s Clothes Show and more down to earth than C4’s
Slave, Fashion Salad has a ’real-life’ feel to it and is aimed at the
cash-aware female late-teen market.
I was particularly amused by the programme’s ’Oi Gorgeous!’ feature,
where fashion conscious Joe Publics were stopped in the street and
assessed by the rather loud and hyperactive presenter who slapped ’Oi
Gorgeous!’ stickers on worthy victims. What a terrifying prospect -
watch out down your local high street.
Punters are given a chance to get their own back in ’Testers’, the
fortnightly beauty feature, in which viewers trial various cosmetic and
beauty products and rate their merits.
Whether watching for amusement or fashion tips, I’m sure Fashion Salad’s
approach, plus its focus on the high street, will prove successful in
attracting fashion hungry girls seeking advice on seasonal dressing.