Warner Village Cinemas is readying an ad campaign to support the
launch of its new e-commerce web site, which goes live on July 12.
The new site will enable UK cinema-goers to book Warner cinema tickets
online. It will compete with Odeon’s online service, which has been
running for a year.
The new campaign, created by design agency Alchemy and bought by
MediaCom TMB, will appear on radio, at cinemas and in print titles.
Warner is also in talks with online advertising agency Doubleclick about
promoting the service on the web.