NEW MEDIA CHOICE: Mintyweb

It’s rare I stumble across a site that really impresses me, but ’Mintyweb - The Official Bobby Mallet Mint Site’ did, mainly because it’s so different.

It’s rare I stumble across a site that really impresses me, but

’Mintyweb - The Official Bobby Mallet Mint Site’ did, mainly because

it’s so different.



The site is an elaborate spoof. It claims to be mint worshipper Bobby

Mallet’s homage to the power of mint, and his attempt to recruit fellow

mint devotees.



On my first visit I was unaware there was a company behind the site

(although I didn’t enter through the home page). After realising, I felt

both duped and impressed - top marks to Trebor for the subtle but clever

branding.



The site’s creator, London agency Mother, tells me that every page on

the site was hand drawn, a rare concept indeed.



The content is funny and irreverent, focusing on Bobby, his home,

missions, secret plans and hate of gum and its eaters. Guilty gum-eaters

can click through to hear him crying for our sins.



There is also a nice and unusual use of audio - the ’Mint Hymn’ sung by

Bobby’s girlfriend, Julie. It’s so good that a few of us here have it

installed as one of our Windows sounds.



All in all, this is one seriously funny and clever site, with great

brand association. It goes against the current obsession for creating

sites that showcase the latest technological developments, and

entertains the visitor in a totally original way. Bobby Mallet

rules.



Site: Mintyweb - Trebor Extra Strong Mints

Address: www.mintyweb.com



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