NEW MEDIA CHOICE: Mintyweb

It’s rare I stumble across a site that really impresses me, but ’Mintyweb - The Official Bobby Mallet Mint Site’ did, mainly because it’s so different.

It’s rare I stumble across a site that really impresses me, but

’Mintyweb - The Official Bobby Mallet Mint Site’ did, mainly because

it’s so different.



The site is an elaborate spoof. It claims to be mint worshipper Bobby

Mallet’s homage to the power of mint, and his attempt to recruit fellow

mint devotees.



On my first visit I was unaware there was a company behind the site

(although I didn’t enter through the home page). After realising, I felt

both duped and impressed - top marks to Trebor for the subtle but clever

branding.



The site’s creator, London agency Mother, tells me that every page on

the site was hand drawn, a rare concept indeed.



The content is funny and irreverent, focusing on Bobby, his home,

missions, secret plans and hate of gum and its eaters. Guilty gum-eaters

can click through to hear him crying for our sins.



There is also a nice and unusual use of audio - the ’Mint Hymn’ sung by

Bobby’s girlfriend, Julie. It’s so good that a few of us here have it

installed as one of our Windows sounds.



All in all, this is one seriously funny and clever site, with great

brand association. It goes against the current obsession for creating

sites that showcase the latest technological developments, and

entertains the visitor in a totally original way. Bobby Mallet

rules.



Site: Mintyweb - Trebor Extra Strong Mints

Address: www.mintyweb.com



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer