It’s rare I stumble across a site that really impresses me, but
’Mintyweb - The Official Bobby Mallet Mint Site’ did, mainly because
it’s so different.
The site is an elaborate spoof. It claims to be mint worshipper Bobby
Mallet’s homage to the power of mint, and his attempt to recruit fellow
On my first visit I was unaware there was a company behind the site
(although I didn’t enter through the home page). After realising, I felt
both duped and impressed - top marks to Trebor for the subtle but clever
The site’s creator, London agency Mother, tells me that every page on
the site was hand drawn, a rare concept indeed.
The content is funny and irreverent, focusing on Bobby, his home,
missions, secret plans and hate of gum and its eaters. Guilty gum-eaters
can click through to hear him crying for our sins.
There is also a nice and unusual use of audio - the ’Mint Hymn’ sung by
Bobby’s girlfriend, Julie. It’s so good that a few of us here have it
installed as one of our Windows sounds.
All in all, this is one seriously funny and clever site, with great
brand association. It goes against the current obsession for creating
sites that showcase the latest technological developments, and
entertains the visitor in a totally original way. Bobby Mallet
Site: Mintyweb - Trebor Extra Strong Mints