Dome boss quits for UK Athletics’ commercial arm

New Millennium Experience Company sponsorship manager Marc Hope has left his Dome post to become head of business development at sports consultancy Fast Track.

New Millennium Experience Company sponsorship manager Marc Hope has

left his Dome post to become head of business development at sports

consultancy Fast Track.

Hope, account director on top tier sponsors of the Greenwich attraction

including Tesco and McDonald’s, will develop Fast Track’s athletics

business and engineer its entry into other sports for the first


His arrival at Fast Track, the commercial arm of UK Athletics, comes as

the sport’s governing body looks to attract commercial partners in the

build-up to the World Indoor and Outdoor Championships in 2003 and 2005,

both of which will be held in the UK. It is also looking for a

technology partner, which will have access to a range of on-screen

branding opportunities.

Hope will also seek to exploit commercial opportunities at the sport’s

grass-roots level, which is widely perceived to have been


Norwich Union’s current pounds 10m four-year deal includes pounds 2m

provision for grass-roots investment in the Star Track and Sports Hall

programmes, but UK Athletics wants more significant sponsorship budgets

to be channelled toward the area.


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