Briefs

Superdrug is launching a new-look cosmetics department which will let customers experiment with products without being pressured by staff. ’Playstation’ areas will include testers, promotional items, lighting and mirrors, with cotton wool provided to remove tested make-up. The redesign is by Carte Blanche, the retail design and architectural consultancy.

Superdrug is launching a new-look cosmetics department which will

let customers experiment with products without being pressured by staff.

’Playstation’ areas will include testers, promotional items, lighting

and mirrors, with cotton wool provided to remove tested make-up. The

redesign is by Carte Blanche, the retail design and architectural

consultancy.





Sportingbet.com, the online betting service, has poached

Sportinglife.com’s corporate development head, David Grouse, after just

three months at the sport news site. Grouse joined Sportingbet last week

as its first communications director. He will work alongside marketing

director Kevin Dale, who joined last month from Eurobet.





Land Rover has appointed Imagination, the design and communications

agency, to design and produce its global autoshow exhibition stands. The

first stands will be seen at the British International Motor Show at the

Birmingham NEC in October.





Marston’s Pedigree has handed a promotional marketing campaign to

Midlands-based agency KLM. The work will include a below-the-line

extension of the new TV campaign by Walsh Trott Chick Smith.





One 2 One has launched a TV campaign to support its sponsorship of the

FA Charity Shield and forthcoming England internationals. The

black-and-white ads, created by Bartle Bogle Hegarty, feature World

Amputee Footballer of the Year and England captain Steve Johnson, and

goalkeeper Michael Neckles, with the strapline ’Supporting football for

disabled people’. The work will be aired in commercial breaks during

live coverage of the Charity Shield on Sky Sports and highlights on ITV

on August 13.





Abbey National has opened its first new-style store incorporating a

Costa Coffee cafe in Barnet. It has been designed by First Partnership,

the agency recently appointed to upgrade the bank’s retail presence,

including new outlets in shopping centres and Safeway supermarkets.





Eidos Interactive, the games publisher, is readying a pounds 500,000

marketing campaign for the upcoming release of its Sydney 2000 game,

with direct mail activity to 50,000 console owners, including a free

food voucher for use in McDonald’s. Other activity includes a tray-liner

competition promotion with McDonald’s, a 48-sheet campaign on London

Underground and a radio promotion on talkSPORT.





Hoegaarden, the Belgian white beer brand, is adding a 75cl bottle with a

champagne-style cork to its existing 33cl bottle and draught formats,

costing pounds 2.99. The brand will be backed this year by a pounds 1.8m

spend, with creative by Mother.





Vauxhall has topped online sales of 1000, selling 1002 cars on its web

site since its launch last November. The company has also announced an

increase in sales volume of 3%in the first seven months of the year,

with 186,770 cars sold.





ShopSmart.com, the comparative shopping web site, is launching a pounds

500,000 marketing campaign in central London, with activity kicking off

this month on taxis, bus sides and poster sites.





Signature Foods is extending its Cadbury’s Fresh Cream Cakes range with

the introduction of Choc Chunk Cheesecake. The launch will be

accompanied by a pounds 1.2m press ad campaign by Saatchi & Saatchi,

with the strapline ’No, it’s not a treat, it’s therapy’.





The British Market Research Association, the trade body for the majority

of the UK’s market research companies, is launching its own awards, to

be held in February. Entries, which must be in by October 31, are

invited in five categories: marketing, business performance, technology,

communications and innovation. For more information, see

www.bmra.org.uk.





The headline of a story on page two of last week’s issue (August 3),

’Mall chain shifts to AMV ahead of national ad push’, referred to AMV

Advance and not Abbott Mead Vickers BBDO. Apologises for any confusion.



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