MEDIA: Briefs

The BBC is understood to be planning two new digital channels, one aimed at youth and one aimed at reproducing some of Radio 4’s content in a television format. Director general Greg Dyke is expected to unveil plans for the channels, which will require a total investment of around pounds 140m, in his keynote address to the Edinburgh TV Festival later this month. It is unclear whether the new channels will replace existing channels such as BBC Choice.

The BBC is understood to be planning two new digital channels, one

aimed at youth and one aimed at reproducing some of Radio 4’s content in

a television format. Director general Greg Dyke is expected to unveil

plans for the channels, which will require a total investment of around

pounds 140m, in his keynote address to the Edinburgh TV Festival later

this month. It is unclear whether the new channels will replace existing

channels such as BBC Choice.





Andrew Lloyd Webber’s Really Useful Group is making its magazine debut

with the launch of Theatregoer. Aiming to be the theatre magazine for

London with a cover price of around pounds 3, it seeks to replace the

old-style theatre programmes by providing programme details alongside

star interviews, gossip, restaurant reviews and guest columns. It will

be published monthly by Axon Publishing and will be distributed in

Really Useful Theatres, including the recently acquired Stoll Moss

Theatres and via subscriptions and newsstands.





United News & Media’s headline profits jumped 21% to pounds 191.9m for

the six months to June 30, and revenues from its online businesses grew

123% to pounds 23.4m. The company’s performance was boosted by healthy

revenues from financial and dotcom advertising in its broadcasting and

entertainment division, and by a 12% increase in turnover for its

high-tech publishing division CMP Media. The financial results came a

week after United announced it was selling its ITV franchises to Granada

Media in a deal worth pounds 1.8bn.





Former Walt Disney International president Etienne de Villiers has been

appointed as one of two new non-executive directors of Video Networks,

the provider of video-on-demand and interactive TV. De Villiers was

president and managing director of Walt Disney International for Europe,

Africa and the Middle East, until June 2000. Before that, he was

president of Walt Disney Television International from 1994 to 1998, and

managing director of the Walt Disney Company Limited in the UK from

1988. The other new director is Sir Christopher Lewinton, who is also a

non-executive director of Young & Rubicam, and chairman of engineering

company TI Group.





UK Play, the UKTV music and comedy channel, is launching a pounds 1m

regional multimedia advertising campaign in August. The TV, radio,

cinema and poster campaign will roll out in Scotland and the Midlands

through August and September, with a view to going national at a later

date. Devised by Wieden & Kennedy, the feel-good campaign urges people

to ’Be Happy’ in the face of adversity.





BBC Radio 5 Live is sponsoring The Guardian’s 84-page full colour

supplement, The Season, which is launching in time for the new football

season. The supplement will be free with The Guardian on August 14, and

will include profiles for all Premiership teams, match fixture lists,

predictions and features. In return, BBC Radio 5 Live will receive cover

credits and exclusive use of advertising space. The Season will be

publicised with a national radio advertising campaign devised by

Partners BDDH and bought by New PHD.





Starburst Smilers, a new product from Mars Confectionery, has booked all

the advertising space in IPC Connect Special title, Chat Juicy Fiction -

the first time a single advertiser has ’owned’ one of the titles in the

Chat brand’s Special Series. The magazine will form the only press

activity in Starburst Smilers’ launch campaign. With a one-off print run

of 225,000, the title features short stories submitted by readers,

competitions, give-aways and advertorials. The deal was struck between

IPC Connect and Zenith Media, with creative execution by IPC Creative

Solutions.





The Daily Mail Ideal Home Show will have an increase of pounds 250,000

in marketing spend next year. The 2000 show attracted 440,398 visitors -

15,000 more than last year - and consumer spend increased by pounds 20m

to pounds 140m. Last year’s show saw the completion of a four-year title

sponsorship deal with Barclays, and discussions about sponsorship for

next year’s show are under way.



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