Good Technology, the web production house, is launching a division
called GTUnwired to develop new wireless services.
It will attempt to pioneer services for mobile phones and personal
digital assistants using the latest in Wireless Application Protocol
WAP will enable companies to offer new types of interactive advertising
and specialist internet services for portable devices.
The new entity will operate as a subsidiary of Good Technology and will
be headed by Tom Hume, who reports to managing director Richard
Hume said services might include maps and local information such as club
or restaurant listings.
Good Technology is developing wireless applications for three existing
clients, including Emap Active and music download site, Crunch. It is
also in talks with several potential customers.
Handset producers, such as Nokia and Ericsson, are introducing WAP
handsets at the end of the year, with Orange due to roll out WAP support
within the next month, followed by Vodafone and BT-Cellnet in early
The Good Technology site is www.goodtechnology.co.uk.