Q Can you tell me where to go for helium balloons for promotional
A One particularly effective way of using balloons for marketing
purposes is as hand-outs to children in a store, thereby encouraging
others in the shopping area to pay a visit. Once inside, parents will
hopefully take the opportunity to make a few purchases. Such promotions
are usually mounted by manufacturers, but the retailer can also be
involved by putting its logo on the balloon.
B-Loony (01494 774376) will provide a full service, or give you the
balloons and pumps for your staff to handle. Latex rubber balloons are
cheap and cheerful, whereas foil ones are stronger but cost more.
Air-filled balloons will last for two days; gas gives a more dramatic
effect, but escapes after eight hours. Allow about 1000 balloons per
store. The firm says the huge number of variables makes it impractical
to offer cost estimates, but this item clearly isn’t going to break
Additional contacts: Jumbo Inflatables, 01926 311145; Everts, 01724
282525; Fantasia Balloons, 01279 871444.
Q Can you help us to source and cost promotional mousemats?
A Elaborate Creations says full-colour A3 mousemats are the most
popular, quoting pounds 1.65 for 250 and pounds 1.18 for 1000, becoming
progressively cheaper for bulk orders. Set-up charges are pounds
As with normal printing, any photograph or computer-generated image can
be used for the design.
Simple text-setting is free, but allow about pounds 50 for scans or
Mats with a gloss surface can double as desk jotters for use with marker
pens that wipe clean. They are made from polycarbonate with a foam
Contact Elaborate Creations on 01252 378637.
Pinfold Promotions offers various shapes, and has just devised a
mousemat for the Worthington Cup in the form of a scroll (above).
Standard thickness is 3.5mm, but it also supplies 5.5mm mats. Contact
01159 655564, or try Britstick, 01727 847443.
Q We are a new internet-based company launching in six weeks’ time and
are looking for a company to help us set up the software and send secure
A Telelink offers a complete e-commerce solutions service, including
catalogue development advice, web design, response and fulfilment, and
warehouse storage, as well as database cleansing and outbound
telemarketing. The firm can complete online sales, and has its own data
processing and call centres.
Telelink advises that an online catalogue should be backed up with a
printed version to start with, but customers will increasingly use the
internet for choosing as well as ordering items.
To get a catalogue out to the market would cost between pounds 50,000
and pounds 150,000, depending on the quality of the pictures, paper and
number of copies.
The cost of consultancy varies from pounds 200-pounds 1500 per day, and
set-up charges for fulfilment will vary from pounds 800-pounds 5000.
Start-ups can pay pounds 2.50-pounds 4 per order, but established firms
will prefer a fixed contract.
Contact Telelink on 01329 331331, or try Sureline Marketing 01903
231906; Arden Direct Marketing, 01455 852242; or Allied Marketing, 01189
Q We are looking for a mini-casino to amuse 40 or 50 people at
A 1 Entertainment can lay on a variety of gambling tables, complete with
croupiers. The most popular are roulette and black jack, followed by
dice games, pontoon, and a ’wheel of fortune.’ Guests play with chips
’bought’ with specially printed high-denomination notes.
Prizes can range from a bottle of champagne upwards: the winner at a
recent event hosted by a travel company managed to pick up a holiday to
The firm quotes pounds 250 for one table and pounds 350-pounds 450 for
two, depending on which games are chosen. Two tables would be sufficient
for 50-70 people, especially if the event involves other elements such
as a disco.
For larger occasions, a casino manager might be useful to oversee
Short-notice bookings are possible; for maximum availability allow two
months or more. Contact 01322 384706
E-mail enquiries to Susan Moffat at firstname.lastname@example.org.