Yardley chooses agency to raise global branding

Yardley, the British cosmetics name saved from receivership last year by Wella, has picked Doner Cardwell Hawkins as the advertising agency to resurrect its brand worldwide.

Yardley, the British cosmetics name saved from receivership last

year by Wella, has picked Doner Cardwell Hawkins as the advertising

agency to resurrect its brand worldwide.



Doner Cardwell Hawkins, which won the account following a pitch against

Abbott Mead Vickers BBDO, will be responsible for the brand’s first

advertising since ads featuring supermodel Linda Evangelista in

handcuffs. This campaign, by now defunct agency Gotham, was widely

blamed for contributing to the demise of the company.



Doner Cardwell Hawkins will initially create a press and poster campaign

to be used worldwide. Target markets will include Japan, where the brand

launches through Wella’s distribution network next year. Details of

media have not been confirmed, but it is likely to be bought locally.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now