Beenz.com, the online loyalty scheme, has hired Centrica marketer
Dale Clements as its first European marketing director and is trawling
for a global advertising agency.
Beenz currently operates in the UK, US, Sweden and Australian markets
and claims 1.5 million registered users.
It plans to increase this to ten million by the end of this year as it
moves into new markets in Europe, South America and the Asia Pacific
Clements was Centrica’s head of marketing development, managing new
media products across the company’s Goldfish, AA and British Gas
Prior to that, Clements held marketing positions at smart-card company
Gemplus, American Express Europe and Cadbury Schweppes.
At Beenz, he takes responsibility for a dollars 12m (pounds 7.5m)
European launch budget, which will fund a four-month drive into Italy,
France, Germany and Sweden.
He will also oversee a review of the company’s ad arrangements in local
Three creative and three media agencies are understood to be in the
running for the global ad account.
The UK business is handled by Lowe Direct.
Clements reports to Philippe Cothier, president for Beenz Europe, and
Nicholas de Santis, the company’s chief marketing officer.
His appointment follows the hiring of Rob Noble as Beenz.com’s first
dedicated UK managing director earlier this year.
’We want to establish Beenz as one of the top web brands and bring more
traditional marketing discipline to the organisation,’ said
In the UK, Beenz competes against rival online loyalty schemes such as
Web Miles and Web Rewards.
The Beenz web site can be found at www.beenz.com.