ANALYSIS: Top shortlist for Marketing Society Awards - More than 20 of the UK’s top brands will line up for The Marketing Society’s annual awards in May in what will be a hard-fought battle for the top prizes

Orange, Iceland, Domino’s Pizza, AG Barr, Barnado’s and Go are among the brands shortlisted for The Marketing Society Awards 2000.

Orange, Iceland, Domino’s Pizza, AG Barr, Barnado’s and Go are

among the brands shortlisted for The Marketing Society Awards 2000.



The final list of 22 will compete across 12 categories, split into brand

awards and company awards.



Brand awards comprise New Brand of the Year, Brand Development of the

Year, Brand Revitalisation of the Year, Marketing Communications Award,

Business-to-Business and International Brand Development. The company

awards are Innovations, Best Use of New Channel to Market, Internal

Communications, Market Insight, Corporate Communications and Portfolio

Management.



The supreme award is for Outstanding Marketing Achievement, for the

entry that shows the clearest possible manifestation of marketing

excellence that adds maximum (shareholder) value.



Winners will receive trophies, with the Outstanding Achiever scooping a

place on the prestigious ’Strategic Marketing for Directors and Senior

Managers’ course at the Cranfield School of Management.



The four criteria for judging the awards categories are: superior value;

differentiation; innovation and effective use of resources.



’We are delighted by the cross-section of blue-chip companies that

entered,’ said Chris Thomas, chairman of The Marketing Society

Awards.



’The senior calibre of the judging panel and the rigorous judging

criteria means that the original submissions have been whittled down to

a top quality shortlist.



’The eventual award winners will know they have achieved a level of

marketing excellence that will benefit their peers in terms of learning

and proving the central role marketing plays in successful

business.’





Judges panel



The judges comprise senior names in industry, marketing and academia.

Centrica chairman Sir Michael Perry chairs the panel backed by Carol

Fisher (chief executive, COI), Keith Weed (chairman, Elida Faberge), Rt

Hon Michael Heseltine CH MP (director, Haymarket, Group), Sir John Egan

(chief executive, BAA), Carl Symon (chief executive, UK & Ireland, IBM),

Professor John Quelch (dean, London Business School), John Wakeley

(managing director, Equity Research, Lehman Brothers), David Pearson

(managing director, international brands, Pentland Group), Judie Lannon

(editor, Market Leader), Chris Powell (managing director, BMP DDB),

David Bell (chairman, Financial Times), and Hugh Davidson, professor of

marketing, Cranfield.



The winners will be announced at the awards dinner at London’s Grosvenor

House Hotel on June 6.



FINALISTS

Wonderbra Bliss/Playtex

Lloyds TSB

Spontex

SmithKline Beecham

Walkers

Barnado’s

Go

Wella

Vauxhall

Dreamcast

Lurpak

Iceland

UK Athletics

Allied Bakeries

Cadbury

Tesco

Whitbread

Scottish Provident (UK)

Domino’s Pizza

Air products

Orange

AG Barr



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