Orange, Iceland, Domino’s Pizza, AG Barr, Barnado’s and Go are
among the brands shortlisted for The Marketing Society Awards 2000.
The final list of 22 will compete across 12 categories, split into brand
awards and company awards.
Brand awards comprise New Brand of the Year, Brand Development of the
Year, Brand Revitalisation of the Year, Marketing Communications Award,
Business-to-Business and International Brand Development. The company
awards are Innovations, Best Use of New Channel to Market, Internal
Communications, Market Insight, Corporate Communications and Portfolio
The supreme award is for Outstanding Marketing Achievement, for the
entry that shows the clearest possible manifestation of marketing
excellence that adds maximum (shareholder) value.
Winners will receive trophies, with the Outstanding Achiever scooping a
place on the prestigious ’Strategic Marketing for Directors and Senior
Managers’ course at the Cranfield School of Management.
The four criteria for judging the awards categories are: superior value;
differentiation; innovation and effective use of resources.
’We are delighted by the cross-section of blue-chip companies that
entered,’ said Chris Thomas, chairman of The Marketing Society
’The senior calibre of the judging panel and the rigorous judging
criteria means that the original submissions have been whittled down to
a top quality shortlist.
’The eventual award winners will know they have achieved a level of
marketing excellence that will benefit their peers in terms of learning
and proving the central role marketing plays in successful
The judges comprise senior names in industry, marketing and academia.
Centrica chairman Sir Michael Perry chairs the panel backed by Carol
Fisher (chief executive, COI), Keith Weed (chairman, Elida Faberge), Rt
Hon Michael Heseltine CH MP (director, Haymarket, Group), Sir John Egan
(chief executive, BAA), Carl Symon (chief executive, UK & Ireland, IBM),
Professor John Quelch (dean, London Business School), John Wakeley
(managing director, Equity Research, Lehman Brothers), David Pearson
(managing director, international brands, Pentland Group), Judie Lannon
(editor, Market Leader), Chris Powell (managing director, BMP DDB),
David Bell (chairman, Financial Times), and Hugh Davidson, professor of
The winners will be announced at the awards dinner at London’s Grosvenor
House Hotel on June 6.
Scottish Provident (UK)