Euro RSCG rejigs network to offer ’neutral’ service

Euro RSCG is grouping its global network of below-the-line agencies under a new brand - The Sales Machine - which it claims will offer clients ’media-neutral’ campaigns across 40 countries.

Euro RSCG is grouping its global network of below-the-line agencies

under a new brand - The Sales Machine - which it claims will offer

clients ’media-neutral’ campaigns across 40 countries.

The group’s 76 direct marketing, sales promotion, event marketing and

database companies will become part of the network, but will keep their

separate brand identities. In the UK this affects KLP, Euro RSCG Direct,

Euro RSCG International Data Solutions and Euro RSCG Interactive.

Daniel Morel will head The Sales Machine as chief executive officer.

Morel joined Euro RSCG last year from direct marketing agency Blau

Marketing Technologies, where he was senior vice-president. Iain

Ferguson, KLP’s chief executive, will head The Sales Machine’s European

operations as CEO of marketing services.

Sales Machine will have 1600 employees and billings of dollars 242m

(pounds 155m), placing it in the top five marketing services groups in

the world.

Ferguson said: ’The idea behind The Sales Machine is to generate sales

for clients from the briefs we get. We will select the best mix of

skills and come at it from a business angle.’

The rationale behind forming the network is to make member agencies work

closely together, rather than competitively, to provide objective and

integrated solutions. Its European HQ will be in London.

The group’s clients include Dell, Canon, Philips, and Peugeot.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers