Littlewoods has formed a joint venture with the Woolwich to develop
a Littlewoods-branded range of financial services products. It will sell
the services initially to its 3.5 million catalogue shopping
However, it may extend this to selling via digital television, the
internet, and in stores. Another possibility is to offer retail
customers joint packages combining loans with discounts on store
Cabal Communications has formed a strategic alliance with direct
marketing agency the Drayton Bird Partnership. The aim is to offer added
benefit to clients, particularly in the contract publishing arena.
TicketBoy, a new company, has launched with the aim of selling
advertising space at the entrance and exit points of car parks, in
markets including airports and shopping centres. Research by the
company, which has already signed Vodafone, showed that its
advertisements had a 88.89% recall rate.
Gillette is sponsoring a British team which hopes to beat the world
motorcycle land speed record. A rocket-powered bike, called the Gillette
Mach 3 Challenger, piloted by UK rider Richard Brown, will compete for
the title in the US this October.
Boots has relaunched its Manchester store as its largest in the
The 4400sq m store features new initiatives such as an interactive
healthcare information point with a touchscreen terminal, a counter
demonstrating the essences used to make fragrances, and analysts to
advise on make-up colour. The new services may roll out nationally if
Holsten is aiming to raise awareness of its Pure 6 sub-brand with a new
advertising campaign by TBWA GGT Simons Palmer. Press ads break this
week in men’s style press and selected women’s titles, and aim to
present the brand as a stylish lager. The brand has a 5.9% ABV, but is
designed to be lighter and crisper.
Activision, the games company, is sponsoring the Sprite Urban Games,
which take place in late July on Clapham Common. The deal, by Third
Planet, includes a branded indoor area featuring a Tony Hawkes
Skateboarding game and 16 PlayStation pods.
Virgin Megastores has appointed youth PR and marketing company Cake to
handle marketing activity for the launch of its new stores in Piccadilly
Circus and Glasgow. Cake will also be responsible for the launch of a
new web site, scheduled for September.
GWR, the commercial radio group, is launching a new advertising push for
16 of its local stations to emphasise the ’passion and energy’. The
cinema and bus campaign, through the First Independent agency, breaks to
coincide with the launch of the new Star Wars film, Phantom Menace.
Beverley Palmer, head of new business at Team Saatchi, has joined
branding agency Mountain View as new business director. Mountain View’s
clients include Beck’s Bier and Ernesto & Julio Gallo wines.
Match of the Day’s Desmond Lynam and Alan Hansen have teamed up in the
latest BBC film to promote easy ways to pay for a TV licence. The film
launches on BBC 1 this week and will run for several weeks on both BBC1
and BBC 2.