Briefs

Littlewoods has formed a joint venture with the Woolwich to develop a Littlewoods-branded range of financial services products. It will sell the services initially to its 3.5 million catalogue shopping customers.

Littlewoods has formed a joint venture with the Woolwich to develop

a Littlewoods-branded range of financial services products. It will sell

the services initially to its 3.5 million catalogue shopping

customers.



However, it may extend this to selling via digital television, the

internet, and in stores. Another possibility is to offer retail

customers joint packages combining loans with discounts on store

goods.



Cabal Communications has formed a strategic alliance with direct

marketing agency the Drayton Bird Partnership. The aim is to offer added

benefit to clients, particularly in the contract publishing arena.



TicketBoy, a new company, has launched with the aim of selling

advertising space at the entrance and exit points of car parks, in

markets including airports and shopping centres. Research by the

company, which has already signed Vodafone, showed that its

advertisements had a 88.89% recall rate.



Gillette is sponsoring a British team which hopes to beat the world

motorcycle land speed record. A rocket-powered bike, called the Gillette

Mach 3 Challenger, piloted by UK rider Richard Brown, will compete for

the title in the US this October.



Boots has relaunched its Manchester store as its largest in the

world.



The 4400sq m store features new initiatives such as an interactive

healthcare information point with a touchscreen terminal, a counter

demonstrating the essences used to make fragrances, and analysts to

advise on make-up colour. The new services may roll out nationally if

successful.



Holsten is aiming to raise awareness of its Pure 6 sub-brand with a new

advertising campaign by TBWA GGT Simons Palmer. Press ads break this

week in men’s style press and selected women’s titles, and aim to

present the brand as a stylish lager. The brand has a 5.9% ABV, but is

designed to be lighter and crisper.



Activision, the games company, is sponsoring the Sprite Urban Games,

which take place in late July on Clapham Common. The deal, by Third

Planet, includes a branded indoor area featuring a Tony Hawkes

Skateboarding game and 16 PlayStation pods.



Virgin Megastores has appointed youth PR and marketing company Cake to

handle marketing activity for the launch of its new stores in Piccadilly

Circus and Glasgow. Cake will also be responsible for the launch of a

new web site, scheduled for September.



GWR, the commercial radio group, is launching a new advertising push for

16 of its local stations to emphasise the ’passion and energy’. The

cinema and bus campaign, through the First Independent agency, breaks to

coincide with the launch of the new Star Wars film, Phantom Menace.



Beverley Palmer, head of new business at Team Saatchi, has joined

branding agency Mountain View as new business director. Mountain View’s

clients include Beck’s Bier and Ernesto & Julio Gallo wines.



Match of the Day’s Desmond Lynam and Alan Hansen have teamed up in the

latest BBC film to promote easy ways to pay for a TV licence. The film

launches on BBC 1 this week and will run for several weeks on both BBC1

and BBC 2.



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message