Littlewoods has formed a joint venture with the Woolwich to develop a Littlewoods-branded range of financial services products. It will sell the services initially to its 3.5 million catalogue shopping customers.

Littlewoods has formed a joint venture with the Woolwich to develop

a Littlewoods-branded range of financial services products. It will sell

the services initially to its 3.5 million catalogue shopping


However, it may extend this to selling via digital television, the

internet, and in stores. Another possibility is to offer retail

customers joint packages combining loans with discounts on store


Cabal Communications has formed a strategic alliance with direct

marketing agency the Drayton Bird Partnership. The aim is to offer added

benefit to clients, particularly in the contract publishing arena.

TicketBoy, a new company, has launched with the aim of selling

advertising space at the entrance and exit points of car parks, in

markets including airports and shopping centres. Research by the

company, which has already signed Vodafone, showed that its

advertisements had a 88.89% recall rate.

Gillette is sponsoring a British team which hopes to beat the world

motorcycle land speed record. A rocket-powered bike, called the Gillette

Mach 3 Challenger, piloted by UK rider Richard Brown, will compete for

the title in the US this October.

Boots has relaunched its Manchester store as its largest in the


The 4400sq m store features new initiatives such as an interactive

healthcare information point with a touchscreen terminal, a counter

demonstrating the essences used to make fragrances, and analysts to

advise on make-up colour. The new services may roll out nationally if


Holsten is aiming to raise awareness of its Pure 6 sub-brand with a new

advertising campaign by TBWA GGT Simons Palmer. Press ads break this

week in men’s style press and selected women’s titles, and aim to

present the brand as a stylish lager. The brand has a 5.9% ABV, but is

designed to be lighter and crisper.

Activision, the games company, is sponsoring the Sprite Urban Games,

which take place in late July on Clapham Common. The deal, by Third

Planet, includes a branded indoor area featuring a Tony Hawkes

Skateboarding game and 16 PlayStation pods.

Virgin Megastores has appointed youth PR and marketing company Cake to

handle marketing activity for the launch of its new stores in Piccadilly

Circus and Glasgow. Cake will also be responsible for the launch of a

new web site, scheduled for September.

GWR, the commercial radio group, is launching a new advertising push for

16 of its local stations to emphasise the ’passion and energy’. The

cinema and bus campaign, through the First Independent agency, breaks to

coincide with the launch of the new Star Wars film, Phantom Menace.

Beverley Palmer, head of new business at Team Saatchi, has joined

branding agency Mountain View as new business director. Mountain View’s

clients include Beck’s Bier and Ernesto & Julio Gallo wines.

Match of the Day’s Desmond Lynam and Alan Hansen have teamed up in the

latest BBC film to promote easy ways to pay for a TV licence. The film

launches on BBC 1 this week and will run for several weeks on both BBC1

and BBC 2.


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