Jupiter Communications estimates in a new study that 3% of online
consumers will purchase downloaded digital music by 2003. Jupiter said
this suggests music labels should develop appropriate marketing
approaches, rather than fighting the practice.
The Telegraph is to launch an information service on NTL’s interactive
TV service. It will enable TV viewers to read the Electronic Telegraph’s
current pages linked to relevant reports, and to access archived
Initially available over NTL’s TV-internet service, the interactive
channels will also launch via digital cable and digital terrestrial
BBC News Online has moved its servers to a new site in response to an
increase in traffic. The site, which had 80 million page impressions in
June, can now be updated more quickly.
Libertysurf, Kingfisher’s European free ISP venture, has acquired a
majority share interest in Objectif Net, which owns independent French
portal site nomade.fr. The move allows Libertysurf access to Nomade’s
internet research expertise.
Online shopping in the UK is set to boom, according to the new
internetTrak survey. The NOP-conducted survey found that 24% of the UK’s
8.2 million web users are already online shoppers and 16% spend more
than pounds 1000 a year. The average online spend is pounds 1701 a
Clarity, the online business development consultancy, has recruited
Antony Webster as senior designer. He joins from AMX, where he created
web sites for clients including Guinness, Oasis and Pepsi.
The Central Office of Information has launched an internet site at
www.coi.gov.uk, which is designed to challenge perceptions and
prejudices about the Civil Service. The site, which went live on July 6,
includes case studies of previous campaigns for the euro and the Royal
Air Force. It was designed by Fibre of London.
Yahoo! UK & Ireland has signed a marketing agreement with BSkyB’s free
internet service, Skynow. The deal gives Skynow banner ads on Yahoo’s
web sites in the UK, and Yahoo gets airtime for ads on Sky channels. It
follows a similar deal between Yahoo and BSkyB parent News Corporation
in the US.
The X-Stream Network says 5000 new users signed up for its
X-StreammailPlus service within a couple of hours of its launch last
month. The free service offers a fax and a voicemail system on one phone
number, which delivers messages to the e-mail in-box.
National Car Rental has introduced online map facilities on its
pan-European web site at www.nationalcar-europe.com. Customers can now
view detailed maps of European towns and cities in more than 20
countries, along with locations of National Car Rental offices. The data
is provided by Multi Media Mapping, and the site is managed by
Perfect Pizza, the takeaway pizza company, has launched a web site as
part of a pounds 1.3m rebranding exercise. Created by MCB Digital Media,
the site at www.perfectpizza.co.uk includes a store locator, menu
details and promotions. The 200-strong chain also plans an online pizza
Times Newspapers has appointed online ad sales outfit Real Media to
handle sales across its range of sites, including www.times-money.co.uk,
www.the-times. co.uk, www.sunday-times.co.uk and
Razorfish, the web design consultancy, is seeking a new creative
director and a head of interactive TV, following the departures of Mike
Bennett and Sabine Stanford. They were both taken on board when
Razorfish acquired interactive TV consultancy Sunbather last year.
Correction: The graph in the internet feature in last week’s issue of
Marketing was incorrect. The colours illustrating the cost of phone
calls against ISP charges were transposed. It should have shown that
telephone costs exceed call charges.
The new media page is edited by Ben Rosier. E-mail