Flextech has hired BANC to handle a pounds 3m ad task for its
satellite and cable TV channels, Bravo and Trouble.
A campaign taking in TV, poster and press activity is expected to kick
off early in 2000. Ads will target the channels’ core audiences of
16- to 34-year-old lads (Bravo) and teenagers (Trouble).
The work was previously handled by Mother, which resigned the account in
August after just six months, citing ’different creative and strategic
BANC won the work after a pitch against M&C Saatchi and BBH. The win is
expected to be BANC’s largest single piece of business. Media will
continue to be handled by New PHD Compass.
The appointment was made by Mike Swallwood, who joined Flextech in July
in the new role of vice-president of marketing. Mary Beer, head of
marketing for Bravo and Trouble, is expected to oversee the rolling out
of ad activity.