Burton, the Arcadia Group-owned menswear retailer, has handed its
only TV ad campaign for this year to Willox Ambler Rodford Law, in a
move which puts a question mark over its relationship with Grey
WARL is thought to be in line for more Arcadia work on brands including
Evans and Principles.
The agency has produced an integrated campaign for Burton, worth about
pounds 1m, currently running on national TV and in the press, and
supported by direct mail, internet offers and sales promotion.
WARL is thought to have pitched for the work directly to John Hoerner,
Arcadia’s chief executive.
Grey took on the Burton’s account when it merged with Mellors Reay,
Burton’s previous agency, last year. Mellors Reay was hired in 1995 with
a brief to relaunch Burton as the ’complete men’s shop’.
A spokeswoman for Arcadia said: ’We no longer retain Grey and we have
been working with WARL. However, this is not to say we will not work
with Grey in the future.’