Burton ads go to WARL as it moves away from Grey

Burton, the Arcadia Group-owned menswear retailer, has handed its only TV ad campaign for this year to Willox Ambler Rodford Law, in a move which puts a question mark over its relationship with Grey Advertising.

Burton, the Arcadia Group-owned menswear retailer, has handed its

only TV ad campaign for this year to Willox Ambler Rodford Law, in a

move which puts a question mark over its relationship with Grey

Advertising.



WARL is thought to be in line for more Arcadia work on brands including

Evans and Principles.



The agency has produced an integrated campaign for Burton, worth about

pounds 1m, currently running on national TV and in the press, and

supported by direct mail, internet offers and sales promotion.



WARL is thought to have pitched for the work directly to John Hoerner,

Arcadia’s chief executive.



Grey took on the Burton’s account when it merged with Mellors Reay,

Burton’s previous agency, last year. Mellors Reay was hired in 1995 with

a brief to relaunch Burton as the ’complete men’s shop’.



A spokeswoman for Arcadia said: ’We no longer retain Grey and we have

been working with WARL. However, this is not to say we will not work

with Grey in the future.’



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