Channel 5’s The Roseanne Show has been warned by the Independent
Television Commission (ITC) about giving too much prominence to the
brand name of its sponsor, Yahoo. The ITC criticised a programme
broadcast on September 8 in which viewers asked the presenter Roseanne
Barr questions via the internet. As well as on-screen credits, the three
people who took her questions wore Yahoo T-shirts, and a branded cap was
positioned in front of the computers.
Barclays has been forced to turn down new clients to its telephone
share-dealing service following a massive increase in the number of
people trading over the phone. Barclays share-dealing division’s
business development director, Justin Urquhart-Stewart, said the market
had almost doubled in size in the past few months and limited resources
meant it would be irresponsible to take on any new clients.
Royal Mail has awarded its pounds 6m direct marketing account to Joshua,
OgilvyOne and Barraclough Hall Woolston Gray (BHWG). Joshua and
OgilvyOne were already roster agencies; BHWG is new to the roster.
OgilvyOne has the greatest overall share of Royal Mail’s below-the-line
Carlson Restaurants Worldwide, which owns TGI Friday’s, is to launch an
Italian franchise restaurant in the UK next year called Italianni’s. The
franchise already operates in 18 countries.
CMB, the direct marketing agency, scooped the Gold Award at last week’s
DMA/Royal Mail awards for its work for Hyundai. CMB was one of eight
agencies to win two category awards. Rapier picked up first place in the
categories of DRTV and high-volume consumer direct mail for its Cable &
Wireless work and DP&A won the award for best brand-building for its
BT Together, BT’s package which offers free local calls, low
international call rates and internet access, has signed up two million
customers in the five weeks since its launch. BT will continue to
promote the package with advertising into the New Year.
Breathe, the BT Cellnet-owned ISP, has appointed Claydon Heeley
International to create a direct marketing campaign to boost subscriber
numbers. The business is understood to be worth around pounds 500,000.
The web address for breathe is www.breathe.net.
The European Monitoring Centre for Racism and Xenophobia has appointed
Bates UK to create a logo and corporate identity. The Vienna-based EU
agency, which was set up in 1997, is understood to have awarded the work
to Bates following a six-way pitch.
Regal Hotel Group has been awarded best ad campaign of the year by the
Hotel Marketing Association for its launch campaign for the Corus brand.
The press and poster drive was created by Zest.
Agency.com, the internet services giant which is 47% owned by Omnicom,
this week announced details of its flotation, pricing shares at dollars
26 - higher than the expected price of between dollars 22 and dollars
24. The agency is expected to be floated on Nasdaq early next year. The
company’s web site can be found at www.agency.com.
Cramm Francis Woolf has appointed Terry Trower as its head of creative.
Trower has worked freelance at the strategic communications consultancy
for the past six months. He reports to marketing director Paul
MindShare has launched a research tool in an effort to improve the
targeting and effect of communication campaigns. 3D brings together
brand loyalty, media consumption and consumer trends. At the heart of 3D
is BRANDZ, the international WPP brand equity study that covers consumer
relationships with more than 3500 brands.
The government has reversed its plans to restrict the Post Office’s
monopoly on delivering mail. It was planning to downgrade its monopoly
from items costing less than pounds 1 to 50p. However, the issue is
still to be debated by the industry regulator.
Cordiant Communications has acquired an 80%, pounds 15m, stake in
Diamond, the third-largest agency in Korea. The agency will form the
Asian Pacific hub of a new network to service Hyundai, one of Cordiant’s
most important international clients.