Briefs

Channel 5’s The Roseanne Show has been warned by the Independent Television Commission (ITC) about giving too much prominence to the brand name of its sponsor, Yahoo. The ITC criticised a programme broadcast on September 8 in which viewers asked the presenter Roseanne Barr questions via the internet. As well as on-screen credits, the three people who took her questions wore Yahoo T-shirts, and a branded cap was positioned in front of the computers.

Channel 5’s The Roseanne Show has been warned by the Independent

Television Commission (ITC) about giving too much prominence to the

brand name of its sponsor, Yahoo. The ITC criticised a programme

broadcast on September 8 in which viewers asked the presenter Roseanne

Barr questions via the internet. As well as on-screen credits, the three

people who took her questions wore Yahoo T-shirts, and a branded cap was

positioned in front of the computers.





Barclays has been forced to turn down new clients to its telephone

share-dealing service following a massive increase in the number of

people trading over the phone. Barclays share-dealing division’s

business development director, Justin Urquhart-Stewart, said the market

had almost doubled in size in the past few months and limited resources

meant it would be irresponsible to take on any new clients.





Royal Mail has awarded its pounds 6m direct marketing account to Joshua,

OgilvyOne and Barraclough Hall Woolston Gray (BHWG). Joshua and

OgilvyOne were already roster agencies; BHWG is new to the roster.

OgilvyOne has the greatest overall share of Royal Mail’s below-the-line

business.





Carlson Restaurants Worldwide, which owns TGI Friday’s, is to launch an

Italian franchise restaurant in the UK next year called Italianni’s. The

franchise already operates in 18 countries.





CMB, the direct marketing agency, scooped the Gold Award at last week’s

DMA/Royal Mail awards for its work for Hyundai. CMB was one of eight

agencies to win two category awards. Rapier picked up first place in the

categories of DRTV and high-volume consumer direct mail for its Cable &

Wireless work and DP&A won the award for best brand-building for its

Orange work.





BT Together, BT’s package which offers free local calls, low

international call rates and internet access, has signed up two million

customers in the five weeks since its launch. BT will continue to

promote the package with advertising into the New Year.





Breathe, the BT Cellnet-owned ISP, has appointed Claydon Heeley

International to create a direct marketing campaign to boost subscriber

numbers. The business is understood to be worth around pounds 500,000.

The web address for breathe is www.breathe.net.





The European Monitoring Centre for Racism and Xenophobia has appointed

Bates UK to create a logo and corporate identity. The Vienna-based EU

agency, which was set up in 1997, is understood to have awarded the work

to Bates following a six-way pitch.





Regal Hotel Group has been awarded best ad campaign of the year by the

Hotel Marketing Association for its launch campaign for the Corus brand.

The press and poster drive was created by Zest.





Agency.com, the internet services giant which is 47% owned by Omnicom,

this week announced details of its flotation, pricing shares at dollars

26 - higher than the expected price of between dollars 22 and dollars

24. The agency is expected to be floated on Nasdaq early next year. The

company’s web site can be found at www.agency.com.





Cramm Francis Woolf has appointed Terry Trower as its head of creative.

Trower has worked freelance at the strategic communications consultancy

for the past six months. He reports to marketing director Paul

Woolf.





MindShare has launched a research tool in an effort to improve the

targeting and effect of communication campaigns. 3D brings together

brand loyalty, media consumption and consumer trends. At the heart of 3D

is BRANDZ, the international WPP brand equity study that covers consumer

relationships with more than 3500 brands.





The government has reversed its plans to restrict the Post Office’s

monopoly on delivering mail. It was planning to downgrade its monopoly

from items costing less than pounds 1 to 50p. However, the issue is

still to be debated by the industry regulator.





Cordiant Communications has acquired an 80%, pounds 15m, stake in

Diamond, the third-largest agency in Korea. The agency will form the

Asian Pacific hub of a new network to service Hyundai, one of Cordiant’s

most important international clients.



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