Cable & Wireless (C&W) is stepping up its assault on BT with a
massive Christmas mailing, offering customers cheaper international
C&W will offer specially reduced rates on calls to 25 international
destinations on Christmas Day. The mailing, through Rapier, will be sent
to 900,000 C&W customers.
As well as offering Christmas discounts, the mailer also communicates
the regular C&W International offer, which gives customers weekend
savings on international calls. It takes the form of an advent calendar,
with each window representing one of 25 countries where calls are
cheaper. Customers can open the window featuring the flag of the country
they want to call and find out how much a two-hour call costs.
A C&W spokesman said: ’We want to give something back to our customers
at Christmas. With the international call cap, we can enable them to
talk to friends and relatives abroad on Christmas Day cheaper than
Rapier’s work for C&W received two awards at last week’s Direct
Marketing Association/Royal Mail Awards. It took first place in the
categories of DRTV and high-volume consumer direct mail.