NEW MEDIA - Euro RSCG interactive arm names chief

Euro RSCG Wnek Gosper Interactive has named Shane Jensen, formerly chief operations officer at interactive marketing company Sumus Interactive, as its managing director ahead of a major expansion planned for the New Year.

Euro RSCG Wnek Gosper Interactive has named Shane Jensen, formerly

chief operations officer at interactive marketing company Sumus

Interactive, as its managing director ahead of a major expansion planned

for the New Year.



Jensen will spearhead the agency’s ambitions to grow its activities

beyond consulting into e-commerce and in-house design. Based at the

agency’s London offices, he will report to Chris Pinnington, managing

director of Euro RSCG Wnek Gosper.



Until recently, the agency’s interactive arm focused on providing

consultancy to Intel and Iomega, clients of the main agency. But Jensen

said its aim is to integrate more closely with the main agency and to

persuade clients to use the web as part of their communications mix. It

will also pitch for stand-alone business.



To this end, the interactive division has appointed Anne Davis as

business development director and is currently trawling for a creative

director. Davis was previously an account director on Amazon at FCB.



Jensen will initially oversee a staff of ten, but plans to grow the team

to 30 by the end of 2000. The agency has set itself a target of doubling

revenues every 12 months for the next three years.



Since late-September, he has been working alongside outgoing managing

director Kim Escobar, who has left to become interactive marketing

director at Benefitmall.com, a Texas-based start-up.



Prior to his time at Sumus Interactive, Jensen was technical director at

the interactive arm of Dahlin Smith White, a Euro RSCG-owned marketing

and technology consultancy based in Utah.



The main Euro RSCG site is at www.eurorscg.com



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