Euro RSCG Wnek Gosper Interactive has named Shane Jensen, formerly
chief operations officer at interactive marketing company Sumus
Interactive, as its managing director ahead of a major expansion planned
for the New Year.
Jensen will spearhead the agency’s ambitions to grow its activities
beyond consulting into e-commerce and in-house design. Based at the
agency’s London offices, he will report to Chris Pinnington, managing
director of Euro RSCG Wnek Gosper.
Until recently, the agency’s interactive arm focused on providing
consultancy to Intel and Iomega, clients of the main agency. But Jensen
said its aim is to integrate more closely with the main agency and to
persuade clients to use the web as part of their communications mix. It
will also pitch for stand-alone business.
To this end, the interactive division has appointed Anne Davis as
business development director and is currently trawling for a creative
director. Davis was previously an account director on Amazon at FCB.
Jensen will initially oversee a staff of ten, but plans to grow the team
to 30 by the end of 2000. The agency has set itself a target of doubling
revenues every 12 months for the next three years.
Since late-September, he has been working alongside outgoing managing
director Kim Escobar, who has left to become interactive marketing
director at Benefitmall.com, a Texas-based start-up.
Prior to his time at Sumus Interactive, Jensen was technical director at
the interactive arm of Dahlin Smith White, a Euro RSCG-owned marketing
and technology consultancy based in Utah.
The main Euro RSCG site is at www.eurorscg.com