ADWATCH

The weekly analysis of advertisement recall Q: Which of the following TV commercials do you remember seeing recently?

The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing

recently?



     Last  Account               Agency/TV buyer                       %

     week

1=   (7)   BT                    Abbott Mead Vickers BBDO/

                                 The Allmond Partnership              77

1=   (3)   Woolworths            Bates UK/Zenith Media                77

3    (6)   Asda                  Publicis/Carat                       74

4=   (=9)  National Lottery      WCRS/BMP OMD                         73

4=   (2)   Tesco                 Lowe Howard-Spink/

                                 Western International Media          73

6    (-)   SkyDigital            In-house/Universal McCann            72

7    (-)   Boots                 J Walter Thompson/BMP OMD            70

8    (-)   B&Q                   Bates UK/Zenith Media                69

9=   (8)   Budweiser             BMP DDB/BMP OMD                      65

9=   (=9)  Comet                 Saatchi & Saatchi/Zenith Media       65

11   (-)   Currys                M&C Saatchi/Walker Media             63

12   (-)   Tiny Computers        Golley Slater & Partners/

                                 Media Buying Services                61

13=  (-)   Black & Decker

           Mouse Sander          McCann-Erickson/Universal McCann     60

13=  (-)   Coca-Cola             WB Doner/Universal McCann            60

15   (-)   Carphone Warehouse    Phil Brisk & Adrian Rowbottom/

                                 Matters Media                        56

16   (-)   Homebase              Abbott Mead Vickers BBDO/New PHD     54

17=  (-)   Thorntons Chocolates  Rainey Kelley Y&R/New PHD            53

17=  (-)   Toys ’R’ Us           Focus on Kids/CIA Medianetwork       53

17=  (-)   Weetabix Frutibix     Lowe Howard-Spink/

                                 Western International Media          53

20=  (-)   Sainsbury’s           M&C Saatchi/New PHD                  52

20=  (-)   British Gas           BMP DDB/BMP OMD                      52

20=  (-)   Famous Grouse         Abbott Mead Vickers BBDO/New PHD     52

Adwatch research was conducted from November 15 to November 21 by NOP

Research Group (0171-890 9445) as part of a weekly telephone omnibus

survey among more than 1000 adults. Copies of the Adwatch data and

analysis are available from Liz Price at NOP. Advertisements were

selected by Xtreme Register (0171-520 6409) and CIA Medianetwork

(0171-633 9999).



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