CAREERS - Comment

Did you know that there’s a special home for creatives like me?

Did you know that there’s a special home for creatives like me?

No, not the sort where the walls are cushion-comfy and a daily breakfast

of several hundred volts is the norm, but an agency that can make the

most of my entire skill-toolbox, not just the spanners.

I’ve been around the block a few times, and I know some creatives spend

much of their careers seeking out agencies where they best fit. So this

is a real find - a home that has challenged many of my industry


I’ve always felt that above-the-line, for example, seems a bit limited.

The thing is, I’m better used where ideas of all dimensions are welcome

and where any medium - no matter how new - is considered.

But it’s the nature of this new-found abode that has come as a bit of a

surprise - it’s Perspectives, a marketing communications agency.

Marketing communications agencies have never exactly been cool for


They’re a bit like dungarees, really - very accommodating but, let’s

face it, you wouldn’t want to be seen out in public in them.

However, things are different now. In our channel-flipping age,

consumers, media and clients have all changed, and continue to do


And it’s the marketing communications agencies which are best responding

to the challenges this represents.

Their media-neutral, integrated approach is winning more and more fans

and getting them sexier work, bigger budgets and meatier problems to


They are wired to the future, more mobile, flexible and better able to

react to and pre-empt change.

Creatives, listen up: this is very cool; so blinkers off and under

starter’s orders. There’s an exciting agency model out there that you

may just feel at home with.

And, hey, maybe dungarees are the new black.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers