CAREERS - Company CV - COI

Company facts

Company facts



The Central Office of Information (COI) is the government’s specialist

communications agency for the procurement of publicity and marketing

services.



It was established in 1946 after the demise of the war-time Ministry of

Information, and became a Government Trading Fund in April 1991. Its

clients are government departments and agencies and other

government-funded bodies.



The COI acts as an agent between central government and private sector

suppliers, and reports to the Minister for the Cabinet Office. Based in

London, it has eight regional offices and employs some 300 staff. The

COI acts on behalf of clients and, as such, does not retain the

advertising agencies for which commissioned work is done.



Advertising spend by government departments through the COI hit a record

of pounds 105m in 1998-99, a 79% rise on the previous year. Spending

increased significantly in health, education and employment areas.

High-budget campaigns for the Labour Government’s key policies, including

the New Deal and Working Families Tax Credit, have led to an adspend

inquiry.



The HM Treasury commissioned the COI to raise awareness of the need for

UK businesses to prepare for the introduction of the euro. The campaign

delivered three times the industry norm for response and was voted

business television campaign of the year in the IPA Business Advertising

Effectiveness Awards.



The campaign with the highest adspend this year was the Action 2000

Millennium Bug campaign, with pounds 7,642,279. The COI spends pounds

40,770,111 - almost half its annual ad budget - on TV ads.



Total income                                  pounds 173.4m

Surplus                                       pounds 2.3m

Employees                                     circa 300

(Figures for year to March 31, 1999)


ANNUAL ADVERTISING SPEND (YEAR TO SEPTEMBER 1999)

TV                                            pounds 40,770,111

Press                                         pounds 24,588,958

Radio                                         pounds 11,002,681

Outdoor                                       pounds 3,695,912

Cinema                                        pounds 3,799,120

Total                                         pounds 83,856,782

(Source: MMS)


TOP MARKETER

Peter Buchanan, group director, marketing communications


UK HEADQUARTERS

Hercules Road, London, SE1 7DU

Tel: 0171 928 2345

Fax: 0171 928 5037

Web site

www.coi.gov.uk



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