MARKETING MIX - WMB hopes to hit a bullseye

It is always good to find an agency that views the creative process with humour.

It is always good to find an agency that views the creative process

with humour.

Or so design agency William Murray Banks hopes.

WMB, whose clients include Unilever, Whitbread and Sara Lee, has decided

that it is fed up with the litany of cliches that pop up regularly in

design briefs, such as demands for a design that is both ’reliable’ and

’accessible’, or ’premium’ but ’for all the family’, for example.

So, any prospective client arriving in the reception of WMB’s offices

off Tottenham Court Road are greeted with a price list - similar to

those found in Chinese restaurants about ten years ago - which offers an

ironic guide to the cost of services at WMB.

Ideas are charged at pounds 1 each, while special offers include: Tweaks

- a nudge on at pounds 2.50; Spectrum - a bit of everything at pounds

17.50; Radical - Doing a Tango at pounds 19.95.

’We thought we’d inject a bit of humour into the process,’ says founding

partner Richard Murray.

’Although there is an element of truth in what it says. Design is so

oversubscribed at the moment that clients shop on price the whole


Just in case any client misses the joke, the point is reinforced in

WMB’s meeting room. This includes a crystal ball and a highly original

dart board.

Instead of numbers, the dart board allows players to match up a list of

words commonly found in design briefs.

The elusive 20 is replaced by ’aspirational’. Others words listed

include ’reliable’, ’natural’, ’confident’, ’positive,’ ’respected’,

’optimistic’ and ’premium’.

’The hope is that they then can’t ask for one of these things, because

we’ve already taken the mickey out of it,’ says Murray.

Mix is optimistic that clients will also see the funny side.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer