Royal & Sun Alliance was created in July 1996 following the merger of
two of the UK’s biggest insurance companies, Royal Insurance and Sun
Its core work is in the transaction of insurance business and the
provision of related financial services in the UK and overseas. It is
one of the world’s top ten international general insurers by premium
income, and the UK’s largest general insurer. It is also one of the UK’s
top ten fund managers.
The group is organised into three time-zone based regions: the Americas,
Asia Pacific, and Europe. Business within each region is segmented into
commercial and personal financial services.
In April 1998, the Chinese government granted Royal & Sun Alliance a
licence to sell insurance, marking the first time in 50 years that a UK
insurer was allowed to sell policies in China.
Last November, it completed the acquisition of Orion Capital
Corporation, one of the top property insurers in the US, and merged it
into a wholly owned US subsidiary.
In October, the group launched a marketing campaign designed to draw new
customers to its investment trusts. The drive, through McCann-Erickson,
promoted its FTSE 100 ISA, and featured responsive press ads, inserts
and targeted mailers.
According to MMS, the company’s top spending brand in the year to
September 1999 was Royal & Sun Alliance ISA, with pounds 870,558.
Net premiums written pounds 9,723m
Operating profit pounds 602m
Pre-tax profits pounds 878m
UK employees 24,408
Worldwide employees 44,494
(Figures for year to 31 Dec, 1998)
Annual advertising spend
(year to Dec 1999)
Press pounds 2,269,562
Radio pounds 45,341
Total pounds 2,314,903
Richard Drinkwater, marketing director
Finex London (commercial press)
Group Head Office
30 Berkeley Square
Tel: 0171 636 3450
Fax: 0171 569 6284/5