BBC plans bid for broadcast rights to F1’s future rival

The BBC is planning to bid for the broadcast rights to a new motor racing series, positioning itself as a serious rival to Formula One four years after losing F1 coverage to ITV.

The BBC is planning to bid for the broadcast rights to a new motor

racing series, positioning itself as a serious rival to Formula One four

years after losing F1 coverage to ITV.

Premier 1 Grand Prix, which will hit circuits around the world in two

years’ time, will mark the first significant link between motor racing

and football, with 26 cars each carrying the name and colours of a

European football team.

Manchester United, Barcelona, Internazionale, Ajax and Bayern Munich

have all reportedly agreed to involvement in the project, which will

involve potentially huge sponsorship, merchandising and TV revenues.

Their only initial commitment will be to sign a licensing agreement

allowing their names to be associated with Premier 1.

A BBC spokesman said: ’We are always interested in bidding for quality

sports rights, and this is potentially no exception.’

Marketing for Premier 1 is being headed by Gary Crumpler, former

marketing manager of the Williams F1 team.


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