The BBC is planning to bid for the broadcast rights to a new motor
racing series, positioning itself as a serious rival to Formula One four
years after losing F1 coverage to ITV.
Premier 1 Grand Prix, which will hit circuits around the world in two
years’ time, will mark the first significant link between motor racing
and football, with 26 cars each carrying the name and colours of a
European football team.
Manchester United, Barcelona, Internazionale, Ajax and Bayern Munich
have all reportedly agreed to involvement in the project, which will
involve potentially huge sponsorship, merchandising and TV revenues.
Their only initial commitment will be to sign a licensing agreement
allowing their names to be associated with Premier 1.
A BBC spokesman said: ’We are always interested in bidding for quality
sports rights, and this is potentially no exception.’
Marketing for Premier 1 is being headed by Gary Crumpler, former
marketing manager of the Williams F1 team.