Yoplait Dairy Crest has appointed online web branding agency 64k to
develop a new web site and online strategy for the children’s dessert
brand, Frubes. Targeted at children aged five to nine, the site is
expected to go live in September, and will feature educational content,
plus games and downloads.
Wedgwood, the ceramics brand, has launched a new e-commerce site as it
bids to appeal to potential customers in the UK, US and Japan. The site
features details of the company’s product portfolio and a searchable
online shopping section. Other features include details of the company’s
visitor centre and a heritage section on the history of the famous firm.
Web design was handled by the new media division of creative consultancy
Tayburn. The site can be found at www.wedgwood.com.
Ctrlp.com, the online print service firm, has appointed web marketing
specialist Panlogic to handle its online advertising. The initial brief
covers optimising search engine listings and developing affiliate
marketing and advertising schemes. The web address is
Nameplanet.com, the personal e-mail address provider,says it has signed
up 500,000 people to its service since launching six months ago.
Consumers can use the service to select e-mail addresses such as
email@example.com. The site currently receives around half a
million page views per day, according to figures from the company. It
can be found at www.nameplanet.com.
Sportal,the dedicated sports portal, has signed up CMGI-owned
advertising company Engage to use its AdBureau ad-serving software
across Sportal’s range of sites. The deal covers the company’s local
language versions in France, Germany, Spain and Italy. The UK web
address is www.sportal.co.uk.
Jewish.co.uk, the Jewish community portal, has launched a new WAP
version of its site featuring a daily news service, start times and
dates for the Jewish Sabbath, plus synagogue listings and contact
information. Accessible via a WAP-compatible mobile, the new service is
E-Ventures, the joint venture between Softbank and News Corporation’s
e-partners, has named Sandi Thomas as its new chief executive. Thomas
joins the company from mypotential.com, where she was chief operating
officer. Prior to that, she spent two years as chief operating officer
of US-based MSBET, a subsidiary of Microsoft and BET (Black
You’re Always Connected (YAC), the unified messaging company which
enables consumers to leave e-mail, fax and phone messages via a single
number, has appointed Keith Marsden as managing director. Marsden joins
from TDK Systems, the mobile communications division of TDK, where he
was managing director. The web address for YAC is www.yac.com.
Bertelsmann Online (BOL) has signed a reciprocal promotional deal with
online box office firstcalltickets.com, which will enable BOL customers
to book concert and festival tickets via its site. Visitors to the
Firstcall site will likewise be offered CDs and books from BOL. Web
addresses are www.bol.com and www.firstcalltickets.com.
The new media page is edited by Ben Rosier.