ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing


     Prev   Account               Agency/TV buyer                      %


1     (1)   B&Q                   Bates UK/Zenith Media               78

2     (-)   TV Licensing          TBWA GGT Simons Palmer/New PHD      76

3     (2)   One 2 One             Bartle Bogle Hegarty/               74

                                  Starcom Motive

4     (3)   Asda                  Publicis/Carat                      73

5     (-)   Specsavers            In-house/CIA Medianetwork           69

6    (6=)   British Gas Services  EHS Realtime/Carat                  67

7    (6=)   Kingsmill             Publicis/Optimedia                  66

8     (-)   Kellogg’s Special K   J Walter Thompson/MindShare         65

9     (-)   L’Oreal Elvive        McCann-Erickson/Universal McCann    61


10   (6=)   Tetley Tea Bags       D’Arcy/MediaVest                    57

11    (-)   John Smith’s Bitter   TBWA GGT Simons Palmer/MediaVest    56

12=   (-)   Strongbow Cider       TBWA GGT Simons Palmer/MindShare    55

12=   (-)   Volvo                 Lowe Lintas Pirella Gottsche/       55

                                  New PHD

14  (15=)   Comet                 Saatchi & Saatchi/Zenith Media      52

15    (-)   McDonald’s Happy Meal Leo Burnett/Starcom Motive          51

16    (-)   M&Ms                  BBDO New York/Zenith Media          49

17    (-)   Inland Revenue        Euro RSCG Wnek Gosper/MediaVest     46

18    (-)   Pantene Pro-V         Grey Advertising/Starcom Motive     45

19=   (-)   Virgin Trains         Rainey Kelly Campbell Roalfe Y&R/   39

                                  Manning Gottlieb Media

19=   (-)   Neutrogena Body Wash  BMP DDB/Initiative Media            39

19=   (-)   Colgate Toothpaste    Rainey Kelly Campbell Roalfe Y&R/   39

                                  The Media Edge

Adwatch research was conducted from 26 to 28 May by NOP Research Group

(020 7890 9948) as part of a weekly telephone omnibus survey among more

than 500 adults. Copies of the Adwatch data and analysis are available

from Victoria Blake at NOP.

Advertisements were selected by Xtreme Information (020 7871 8087) and

CIA Medianetwork (020 7633 9999).


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