ADWATCH: The weekly analysis of advertisement recall

Q: Which of the following TV commercials do you remember seeing recently?

Q: Which of the following TV commercials do you remember seeing

recently?



     Prev   Account               Agency/TV buyer                      %

    entry

1     (1)   B&Q                   Bates UK/Zenith Media               78

2     (-)   TV Licensing          TBWA GGT Simons Palmer/New PHD      76

3     (2)   One 2 One             Bartle Bogle Hegarty/               74

                                  Starcom Motive

4     (3)   Asda                  Publicis/Carat                      73

5     (-)   Specsavers            In-house/CIA Medianetwork           69

6    (6=)   British Gas Services  EHS Realtime/Carat                  67

7    (6=)   Kingsmill             Publicis/Optimedia                  66

8     (-)   Kellogg’s Special K   J Walter Thompson/MindShare         65

9     (-)   L’Oreal Elvive        McCann-Erickson/Universal McCann    61

            Shampoo

10   (6=)   Tetley Tea Bags       D’Arcy/MediaVest                    57

11    (-)   John Smith’s Bitter   TBWA GGT Simons Palmer/MediaVest    56

12=   (-)   Strongbow Cider       TBWA GGT Simons Palmer/MindShare    55

12=   (-)   Volvo                 Lowe Lintas Pirella Gottsche/       55

                                  New PHD

14  (15=)   Comet                 Saatchi & Saatchi/Zenith Media      52

15    (-)   McDonald’s Happy Meal Leo Burnett/Starcom Motive          51

16    (-)   M&Ms                  BBDO New York/Zenith Media          49

17    (-)   Inland Revenue        Euro RSCG Wnek Gosper/MediaVest     46

18    (-)   Pantene Pro-V         Grey Advertising/Starcom Motive     45

19=   (-)   Virgin Trains         Rainey Kelly Campbell Roalfe Y&R/   39

                                  Manning Gottlieb Media

19=   (-)   Neutrogena Body Wash  BMP DDB/Initiative Media            39

19=   (-)   Colgate Toothpaste    Rainey Kelly Campbell Roalfe Y&R/   39

                                  The Media Edge



Adwatch research was conducted from 26 to 28 May by NOP Research Group

(020 7890 9948) as part of a weekly telephone omnibus survey among more

than 500 adults. Copies of the Adwatch data and analysis are available

from Victoria Blake at NOP.



Advertisements were selected by Xtreme Information (020 7871 8087) and

CIA Medianetwork (020 7633 9999).



Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message