Q: I want to lay on a helicopter to take some potential sponsors based
in London to visit a Hampshire site for an outdoor event we are
planning. Can you tell me how to go about this and how much it will
A: Biggin Hill Helicopters is based near Croydon and flies out of
Battersea Heliport. It uses a Bell 206, which holds four passengers and
has a large windscreen bubble in the front, making it ideal for
photography and observation.
In rural areas you can land anywhere, provided you have prior written
permission from the landowners and as long as there is no hazard from
overhead cables. City areas restrict landing to heliports.
The cost is pounds 475 an hour, plus pounds 20 in landing fees, payable
Call 01959 540803; or try Aeromega Helicopters, 01708 688361.
Q: We are looking for a PR agency to help publicise our new web site.
How do we go about finding the right one?
A: A starting point is the Public Relations Consultants Association
(PRCA), which provides a free referral service. Go to its web site at
www.prca.org.uk/preview and fill out the form. This asks various
questions about your company, what your market is and how much you can
afford to spend on PR.
Someone will then give you a ring to find out more information, and
within four days they should get back to you with a number of possible
agencies that fit your specifications.
PR companies are in big demand by internet start-ups and are becoming
more selective. This is partly because of potential conflicts with
existing clients, but also because they have been burned by dotcoms
failing to pay them and behaving in an unprofessional way. This means
they will be looking for proof of serious intent.
The top 50 PR companies that work for new media clients are listed in
Marketing’s PR league tables. To view the tables, visit our web site at
On the table
Q: Can you suggest a company that supplies coasters?
A: Gold Leaf has a range of plastic laminated coasters that now come in
a range of colour tints. Cost with one-colour print is 53p each,
quantity 1000, plus pounds 30 for the screen. Add 4p each for each extra
Until the end of September the company is offering a matching ball-point
pen with every coaster ordered, including one-colour print and free
Call 020 8517 6222, or try EMC Advertising Gifts, 020 8492 2200; or
Marketing in Mind, 01372 463000.
Q: We have been e-mailing regular customers with new offers and
promotions, but the job is getting too big for our computer system. The
volumes aren’t big enough to justify hiring a direct marketing agency
but our resident IT expert has too much on his hands to upgrade. Is
there another solution?
A: You can outsource this to an application service provider (ASP), a
relatively new type of agency that undertakes specific jobs as and when
they are needed. This means that marketers get the benefit of
sophisticated IT systems without the need for costly investment.
An ASP that specialises in e-mail is e2 Communications (020 8940 2508),
which handles the traffic on your behalf using your data lists and
messages. You log on to its web portal to supply these, and it does the
Thomas Cook used the service to follow up 17,000 e-mail addresses which
it had collected from its web site. The responses segmented into four
groups: those whose e-mails bounced, those who un-subscribed, those who
did not respond at all, and those who responded favourably.
There is a standard set-up fee of pounds 3000, and after that the
charges are by the number of e-mail messages.
Entry level would be around 4500 e-mails a month, which would cost
pounds 250, or 6p per e-mail. However, when you get up to one million a
month, it comes down to 1p each.
E-mail enquiries should be sent to email@example.com.