Briefs

Richard Branson is the marketer most admired by members of the Chartered Institute of Marketing. Virgin’s strong branding, identity and high profile were identified as the reason for their choice. Research among the organisation’s 4000 members was conducted by ABA Associates.

Richard Branson is the marketer most admired by members of the

Chartered Institute of Marketing. Virgin’s strong branding, identity and

high profile were identified as the reason for their choice. Research

among the organisation’s 4000 members was conducted by ABA

Associates.





Moonfruit.com, the online business which provides consumers with the

tools to build and host their own web sites, has appointed Will Gardner

as marketing director. Gardner joins from The Added Value Company, where

he spent a month as project director on the Egg and BT businesses. Prior

to that he worked at the European petfoods arm of Mars.





BUPA, Allianz Cornhill, Scottish Life and First Active have banded

together to form a database and customer relationship marketing group

called Sword. The new company will be majority owned and managed by CRM

specialist Cedar. The insurance and investment firms hope to use

customer profiling to better target products to customer segments.





ItsWine.com, a specialist wine site, has appointed international wine

maker Andrew Blayney as marketing director. Previously he helped develop

La Mare Vineyards as a Jersey tourist attraction, and later marketed his

own wine brand in South Africa.





Customer Relationship Marketing is just a sales ploy, believe consumers,

according to research from the Chartered Institute of Marketing. Only 8%

of 1000 adults questioned believe they benefit more from regular contact

than the companies. However, half said they would welcome a relationship

that was based on saving them money.





C&A has revamped its flagship West End store at Marble Arch, giving its

teenage brand, Clockhouse, a separate identity and its own entrance. New

features, based on C&A’s European store designs, include a new bistro

and coffee bar and an audio visual system. The design is by an in-house

team.





Orange has appointed Cohn & Wolfe to work on its corporate PR worldwide,

ending its three-year relationship with consumer PR agency Joe Public

Relations. It will continue to retain Citigate Dewe Rogerson for

corporate financial PR. Orange is currently reviewing its advertising

and has shortlisted Lowe Lintas, TBWA GGT Simons Palmer and incumbent

WCRS for the pounds 32m account.





Yahoo! has signed a deal to be the first external online news provider

to distribute content from BBC News Online. BBC content will appear on

Yahoo! channels covering news, sport and finance. Under the terms of the

deal no advertising will appear on pages which host BBC News Online

stories.





MMXI Europe research shows that one in four UK internet users visit

business and finance sites. In March, 2.5 million people visited a

business and finance site. Egg was the leader in the category, with 7%

of all UK web surfers visiting the site.





Ladbroke, the betting division of Hilton Group, has struck a partnership

deal with TEAMtalk.com, the online sports service. TEAMtalk will feature

branding for Ladbroke, a link to its online betting service, bet.co.uk,

and will report odds on events. TEAMtalk will provide content for

Ladbroke’s web site and interactive TV service, Scorecast.





Football Unlimited, part of the Guardian’s online offering, has signed

up Breathe, the mobile internet services company, to sponsor a daily

Euro 2000 e-mail called ’The Euro’. Breathe will be promoted on The

Euro, which kicks off on June 5 and runs until July 3. The Euro will

also be advertised in a Football Unlimited-sponsored Euro 2000

supplement to sports magazine When Saturday Comes.





Lever Brothers’ Domestos overtook Reckitt Benckiser’s Harpic as the

nation’s biggest-selling branded toilet cleaner last year, according to

Lever Brothers’ UK Household Care Market Report, released this week. The

report also revealed a 12% fall in market share for Lever’s

market-leading Jif bathroom cleaner, to 34%. The report calls for

supermarkets to improve in-store presentation.



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