Richard Branson is the marketer most admired by members of the
Chartered Institute of Marketing. Virgin’s strong branding, identity and
high profile were identified as the reason for their choice. Research
among the organisation’s 4000 members was conducted by ABA
Moonfruit.com, the online business which provides consumers with the
tools to build and host their own web sites, has appointed Will Gardner
as marketing director. Gardner joins from The Added Value Company, where
he spent a month as project director on the Egg and BT businesses. Prior
to that he worked at the European petfoods arm of Mars.
BUPA, Allianz Cornhill, Scottish Life and First Active have banded
together to form a database and customer relationship marketing group
called Sword. The new company will be majority owned and managed by CRM
specialist Cedar. The insurance and investment firms hope to use
customer profiling to better target products to customer segments.
ItsWine.com, a specialist wine site, has appointed international wine
maker Andrew Blayney as marketing director. Previously he helped develop
La Mare Vineyards as a Jersey tourist attraction, and later marketed his
own wine brand in South Africa.
Customer Relationship Marketing is just a sales ploy, believe consumers,
according to research from the Chartered Institute of Marketing. Only 8%
of 1000 adults questioned believe they benefit more from regular contact
than the companies. However, half said they would welcome a relationship
that was based on saving them money.
C&A has revamped its flagship West End store at Marble Arch, giving its
teenage brand, Clockhouse, a separate identity and its own entrance. New
features, based on C&A’s European store designs, include a new bistro
and coffee bar and an audio visual system. The design is by an in-house
Orange has appointed Cohn & Wolfe to work on its corporate PR worldwide,
ending its three-year relationship with consumer PR agency Joe Public
Relations. It will continue to retain Citigate Dewe Rogerson for
corporate financial PR. Orange is currently reviewing its advertising
and has shortlisted Lowe Lintas, TBWA GGT Simons Palmer and incumbent
WCRS for the pounds 32m account.
Yahoo! has signed a deal to be the first external online news provider
to distribute content from BBC News Online. BBC content will appear on
Yahoo! channels covering news, sport and finance. Under the terms of the
deal no advertising will appear on pages which host BBC News Online
MMXI Europe research shows that one in four UK internet users visit
business and finance sites. In March, 2.5 million people visited a
business and finance site. Egg was the leader in the category, with 7%
of all UK web surfers visiting the site.
Ladbroke, the betting division of Hilton Group, has struck a partnership
deal with TEAMtalk.com, the online sports service. TEAMtalk will feature
branding for Ladbroke, a link to its online betting service, bet.co.uk,
and will report odds on events. TEAMtalk will provide content for
Ladbroke’s web site and interactive TV service, Scorecast.
Football Unlimited, part of the Guardian’s online offering, has signed
up Breathe, the mobile internet services company, to sponsor a daily
Euro 2000 e-mail called ’The Euro’. Breathe will be promoted on The
Euro, which kicks off on June 5 and runs until July 3. The Euro will
also be advertised in a Football Unlimited-sponsored Euro 2000
supplement to sports magazine When Saturday Comes.
Lever Brothers’ Domestos overtook Reckitt Benckiser’s Harpic as the
nation’s biggest-selling branded toilet cleaner last year, according to
Lever Brothers’ UK Household Care Market Report, released this week. The
report also revealed a 12% fall in market share for Lever’s
market-leading Jif bathroom cleaner, to 34%. The report calls for
supermarkets to improve in-store presentation.