London Electricity is conducting a review of its brand and may
change its name as it expands outside the capital and into other energy
The utility has moved head of residential marketing, Simon Carter, to
head retail strategy. He will assess opportunities for growth and brand
strategy. Tony Galloni, currently head of business marketing, will take
the role of head of marketing for the combined business units.
Direct mail volumes have risen for the third quarter in succession, with
1.037 billion items posted in the July to September period, an increase
of 41 million items over the same period last year. Expenditure on
direct mail rose 8.3% on the same period last year, with third quarter
mailings costing pounds 454.3m. Spend over the first nine months of the
year is now pounds 1.32bn, close to last year’s final total of pounds
Fujifilm is to sponsor the football World Cup 2002 and next year’s Euro
2000 football championships. Fujifilm has been a sponsor of World Cup
tournaments since 1982 and was also a sponsor of Euro 96.
Kimberly-Clark is executing a door drop to 10.2 million homes across the
UK to drive sales of its Andrex and Kleenex products. A leaflet with
money-off coupons will reach homes throughout November. Kimberly-Clark
hopes to use the promotion to add to its database of Andrex and Kleenex
Supermarket chain Spar is to use Stella Artois-branded permanent
promotional material to guide customers to its drinks section, as part
of a new deal with Whitbread to promote Stella as a ’hero’ drinks brand.
Spar will extend the ’hero’ concept to confectionery, crisps and snacks,
frozen food, soft drinks and biscuits.
BT Cellnet is launching a postcard marketing drive as part of its
’Switch It’ campaign to encourage considerate use of mobile phones. The
black-and-white humorous cards, which will be available free in
restaurants, bars and via the internet, communicate the message that
there is no excuse for poor mobile manners.
Moss Bros Group has hired Susan Aubrey-Cound as director of customer
relations. She joins the retail chain from BAA, where she is head of
direct marketing and customer relationship management.
West Quay city centre retail mall in Southampton, which is the only
major shopping centre due to open in the UK next year, has appointed
design agency Fitch to create branding. The 800,000 sq ft site,
developed by Hammerson and Barclays Bank, is aiming to become one of the
UK’s prime shopping destinations.
Motorola is running a joint promotion with luxury goods retailer
Mulberry to offer a free Mulberry wallet or purse worth pounds 100 with
each purchase of the black Motorola v3688 phone. Devised by promotions
agency Billington Cartmell, the offer runs until the end of January 2000
in Carphone Warehouse, The Link and independent retailers.
Credit Suisse’s UK subsidiary Winterthur Life is launching a new
mortgage brand called Mortgageanswers. The brand will be promoted
through a below-the-line ad campaign handled by WDPA. Winterthur expects
to launch an above-the-line print and radio campaign early next
The strong UK used car market is undermining new car sales, according to
a survey by BMRB International. More than 26 million Britons own
second-hand cars; Ford is the most popular brand, followed by Vauxhall,
Rover and Peugeot. The survey, called TGI Europa, also compared Britons’
second-hand car usage to Europeans’. It found that Britons drove less
than the Italians, French, Germans and Spanish and were less conscious
of the status afforded by their cars.
Boxman, Europe’s leading music e-tailer, has launched its first major UK
advertising campaign. The pounds 200,000 a month campaign, developed by
M-S-B+K London, with creatives by Clockwork Web, will run through to
January 2000. The site is at www.boxman.co.uk.
Eurostar is celebrating its fifth birthday with its first increase in
total business revenue for the first nine months of the financial
The 6% increase sees a rise from pounds 280.7m last year to pounds
297.6m. There was also a 3% increase in sales volumes. The company
attributes the success to punctuality.