London Electricity is conducting a review of its brand and may change its name as it expands outside the capital and into other energy markets.

London Electricity is conducting a review of its brand and may

change its name as it expands outside the capital and into other energy


The utility has moved head of residential marketing, Simon Carter, to

head retail strategy. He will assess opportunities for growth and brand

strategy. Tony Galloni, currently head of business marketing, will take

the role of head of marketing for the combined business units.

Direct mail volumes have risen for the third quarter in succession, with

1.037 billion items posted in the July to September period, an increase

of 41 million items over the same period last year. Expenditure on

direct mail rose 8.3% on the same period last year, with third quarter

mailings costing pounds 454.3m. Spend over the first nine months of the

year is now pounds 1.32bn, close to last year’s final total of pounds


Fujifilm is to sponsor the football World Cup 2002 and next year’s Euro

2000 football championships. Fujifilm has been a sponsor of World Cup

tournaments since 1982 and was also a sponsor of Euro 96.

Kimberly-Clark is executing a door drop to 10.2 million homes across the

UK to drive sales of its Andrex and Kleenex products. A leaflet with

money-off coupons will reach homes throughout November. Kimberly-Clark

hopes to use the promotion to add to its database of Andrex and Kleenex


Supermarket chain Spar is to use Stella Artois-branded permanent

promotional material to guide customers to its drinks section, as part

of a new deal with Whitbread to promote Stella as a ’hero’ drinks brand.

Spar will extend the ’hero’ concept to confectionery, crisps and snacks,

frozen food, soft drinks and biscuits.

BT Cellnet is launching a postcard marketing drive as part of its

’Switch It’ campaign to encourage considerate use of mobile phones. The

black-and-white humorous cards, which will be available free in

restaurants, bars and via the internet, communicate the message that

there is no excuse for poor mobile manners.

Moss Bros Group has hired Susan Aubrey-Cound as director of customer

relations. She joins the retail chain from BAA, where she is head of

direct marketing and customer relationship management.

West Quay city centre retail mall in Southampton, which is the only

major shopping centre due to open in the UK next year, has appointed

design agency Fitch to create branding. The 800,000 sq ft site,

developed by Hammerson and Barclays Bank, is aiming to become one of the

UK’s prime shopping destinations.

Motorola is running a joint promotion with luxury goods retailer

Mulberry to offer a free Mulberry wallet or purse worth pounds 100 with

each purchase of the black Motorola v3688 phone. Devised by promotions

agency Billington Cartmell, the offer runs until the end of January 2000

in Carphone Warehouse, The Link and independent retailers.

Credit Suisse’s UK subsidiary Winterthur Life is launching a new

mortgage brand called Mortgageanswers. The brand will be promoted

through a below-the-line ad campaign handled by WDPA. Winterthur expects

to launch an above-the-line print and radio campaign early next


The strong UK used car market is undermining new car sales, according to

a survey by BMRB International. More than 26 million Britons own

second-hand cars; Ford is the most popular brand, followed by Vauxhall,

Rover and Peugeot. The survey, called TGI Europa, also compared Britons’

second-hand car usage to Europeans’. It found that Britons drove less

than the Italians, French, Germans and Spanish and were less conscious

of the status afforded by their cars.

Boxman, Europe’s leading music e-tailer, has launched its first major UK

advertising campaign. The pounds 200,000 a month campaign, developed by

M-S-B+K London, with creatives by Clockwork Web, will run through to

January 2000. The site is at

Eurostar is celebrating its fifth birthday with its first increase in

total business revenue for the first nine months of the financial


The 6% increase sees a rise from pounds 280.7m last year to pounds

297.6m. There was also a 3% increase in sales volumes. The company

attributes the success to punctuality.


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